facebook timeline for church fan pages: an overview
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WHY DID FACEBOOK RELEASE TIMELINE?
(1) Makes Facebook more beautiful and engaging
The Basics
Wednesday, March 14, 2012
WHY DID FACEBOOK RELEASE TIMELINE?
(2) Tell better stories about Jesus, faith and church
The Basics
Wednesday, March 14, 2012
WHY DID FACEBOOK RELEASE TIMELINE?
(3) Increase Facebook advertising revenue
The Basics
Wednesday, March 14, 2012
APPS AND VIEWS
Apps and Views (Replaced Tabs)*App and View Photos (111x74 pixels)
***Default Landing Pages are Dead***
Anatomy
Wednesday, March 14, 2012
FRIENDS & USER ACTIVITYTimeline
(1) Friends (2) What friends say (3) What people say
(1)
(2)
(3)
Wednesday, March 14, 2012
ANY BIG CHURCH NEWSMilestones
Baptisms, service projects, new ministries, etc.
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
+ Better fan experience+ Increased fan page control+ More storytelling opportunities
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
- No default landing page- Heavy emphasis on photos- Frequent Updates Required
+ Better fan experience+ Increased fan page control+ More storytelling opportunities
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
- No default landing page- Heavy emphasis on photos- Frequent Updates Required
+ Engage fans more effectively+ Increase awareness of “church”+ Share a compelling story of faith
+ Better fan experience+ Increased fan page control+ More storytelling opportunities
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
- No default landing page- Heavy emphasis on photos- Frequent Updates Required
- Increased FB advertising expense- Maintenance time/talent/dollars- Visibility of church feedback
+ Better fan experience+ Increased fan page control+ More storytelling opportunities
+ Engage fans more effectively+ Increase awareness of “church”+ Share a compelling story of faith
Wednesday, March 14, 2012
CHECKLISTChecklist
Visit Page and “Preview” ProfileCover PhotoProfile PhotoReview Existing Timeline PostsMilestonesApps and Views
Before 3/30/12
Wednesday, March 14, 2012
CHECKLISTChecklist
Visit page and “preview” profileCover photoProfile photoReview existing timeline postsMilestonesApps and views
Post daily (think member)Pin one post per weekCapture images/videosUpload images/videos with desc.Explore custom apps for fan pageRespond to comments/?’s/messages
Before 3/30/12 Post-Launch
Wednesday, March 14, 2012
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