facebook timeline update

Facebook Page Update

Optimising your page for the new Timeline

Facebook’s Timeline... Why?

• Every so often Facebook changes and adapts to new technology and trends. It does this to stay current and maintain its dominance as the biggest of the social platforms.

• Facebook has created the Timeline because of recent developments in geo-location applications.

What does the old version look like?

In the old version you can choose a default landing tab – a view that users who are not already fans will see when they try and access the page. This acts as a prompt to ‘Like’ the page.

What does the new version look like? The new version defaults to what was ‘the wall’. Users of the vanity URL www.facebook.com/redbull (whether they are a fan or not) will now see the same thing – something like this:

What is new?

Cover Photo – You are not allowed to have any marketing

messages or logos here

Page avatar

Pinned Post

Timeline

Page Fold

Location of apps/tabs About you

Ability to message

Timeline

Content is grouped monthly or yearly.

Populate the

timeline with key dates throughout the brand’s life so

far.

These spaces currently allow for text and an image.

Image Dimensions

851 x 315 pixels

111 x 74 pixels

180 x 180 pixels Previously 16 x 16 – so there is plenty

more room to explain what the tab is and why the user

should click on it

Was any shape but now only a square

will be visible

New Image

Apps/Tabs

Additional apps can be found by clicking the drop down arrow.

Top three apps visible from the

main view (there are four spaces but photos take the first slot).

Order can be changed

Like Gate

810 pixels wide

Previously 520 pixels wide

Although there is no default landing tab, you can still ‘like gate’ your custom tabs and you can link to them directly (particularly from paid for advertising). Red Bull’s ‘Hint’ page previously shown, had no incentive, but now has exclusive content behind it.

Tips

• Facebook compresses imagery so photography will often look better than graphics

• Make sure you utilise the larger image space for introducing your apps (111 x 74 pixels)

• Incentivise all apps as you can no longer rely on the default landing tab to get ‘Likes’

Checklist Summary

Image Dimensions

Cover Photo 851 x 315 pixels

Profile/Avatar Picture 180 x 180 pixels

App tabs 111 x 74 pixels

Like Gate 810 pixels width

App Page 810 pixels width

Who are Stream:20?

Specialisms

Affiliates

SEO

Channel Management

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What we do

Stream:20 is a digital marketing consultancy, est. 2005

Stream:20 provide the in-house digital marketing capabilities and momentum

businesses need to drive key initiatives forward

Focus: hitting client KPIs

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