fall11 day 8 - cause marketing
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Changing The Conversation
10.25.11 - Fall 2011
Instructor: Andrew Hoffman
Cause Marketing &Social Change
Monday, November 7, 2011
Cause Marketing - Definition
Type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations.
http://en.wikipedia.org/wiki/Cause_marketing
Monday, November 7, 2011
Cause Marketing Impact
IEG predicts corporate cause sponsorship to reach $1.7 billion in 2011.
Monday, November 7, 2011
Cause Marketing Impact
IEG predicts corporate cause sponsorship to reach $1.7 billion in 2011.
Monday, November 7, 2011
Cause Marketing Impact
93% of consumers want to know what companies are doing to make the world a better
91% also want to be heard by companies.
2011 Cone/Echo Global CR Study
Monday, November 7, 2011
Millennials vs Non-Millennials
Millennials, more than Non-Millennials, prefer active engagement in cause campaigns
Volunteering
Cause Support Purchasing
Encourage Other to Support Causes
Participate in Fundraising Events
31% vs 26%
37% vs 30%
30% vs 22%
27% vs 16%
37% of Millennials report being drawn to products co-branding with cause campaigns where their purchase is a form of support, such as Tom's Shoes One for One Campaign.
American Millennials: Deciphering the Enigma Generation, a report from Barkley based on research conducted
as part of a joint partnership with Service Management Group, The Boston Consulting Group and Barkley
Monday, November 7, 2011
Nike & Livestrong
22% of Annual Revenue Comes from Merchandise Sales.
Monday, November 7, 2011
Livestrong Chalkbot
Monday, November 7, 2011
Holstee - Falling Whistles Collab
Monday, November 7, 2011
Holstee - Falling Whistles Collab
Monday, November 7, 2011
Holstee - Falling Whistles Collab
Holstee.comFallingWhistles.com
Monday, November 7, 2011
Otterbox - Iphone Case
10% of the purchase goes to the Avon Breast Cancer Crusade.
Monday, November 7, 2011
Susan G Komen For The Cure
Monday, November 7, 2011
Susan G Komen For The Cure
Monday, November 7, 2011
Susan G Komen For The Cure
Monday, November 7, 2011
Susan G Komen For The Cure
Monday, November 7, 2011
Charity: Water
Monday, November 7, 2011
Charity: Water-September Campaign
Monday, November 7, 2011
MyCharityWater.org
Monday, November 7, 2011
MyCharityWater.org -Project
Monday, November 7, 2011
Charity: Water - Blogging
Monday, November 7, 2011
Charity: Water - WaterForward.org
Monday, November 7, 2011
Charity: Water - WaterForward.org
Monday, November 7, 2011
Charity: Water - Thank You Videos
Monday, November 7, 2011
Toms Shoes
Monday, November 7, 2011
Toms Shoes
Monday, November 7, 2011
Toms Shoes
Monday, November 7, 2011
Warby Parker
Monday, November 7, 2011
Samaritan’s Purse Operation Christmas Child
Monday, November 7, 2011
Samaritan’s Purse Operation Christmas Child
Monday, November 7, 2011
Samaritan’s Purse Online Gift Catalog
Monday, November 7, 2011
GreenWashing
a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company's policies or products are environmentally friendly.
Monday, November 7, 2011
GreenWashing
Monday, November 7, 2011
GreenWashingIndex.com
You can post, review, and vote on the legitimacy of various ads.
Monday, November 7, 2011
assignments
Blog
I need your paper ideas emailed to me by Monday, Nov 7th
You should have a meeting scheduled with your client for group project
Monday, November 7, 2011
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