february 25 2014, urban food innovation corridor

Urban Food Innovation Corridor. February 25, 2014!

Thank you for coming today.

This isn’t everyone who’s interested.

This may not work.

Urban Food Innovation Corridor. February 25, 2014!

LAUNCHING AN URBAN FOOD INNOVATION CORRIDOR IN RALEIGH

Urban Food Innovation Corridor. February 25, 2014!

Why is this important?

Let’s start by admitting that we have hunger and

health and poverty problems,

we have social inequity,

we have a desire to attract new, talented people

and businesses and opportunity to Raleigh, and

we all want fresh, healthy, and affordable food.

Urban Food Innovation Corridor. February 25, 2014!

2010: 403,892 population  

Urban Food Innovation Corridor. February 25, 2014!

2030: 800,000 population  

Urban Food Innovation Corridor. February 25, 2014!

“Raleigh must figure out where to put

120,000 dwelling units and 170,000

jobs in the next 20 years.” http://raleighpublicrecord.org/news/2013/02/11/raleigh-planners-look-to-roi-for-future-growth/

Urban Food Innovation Corridor. February 25, 2014!

http://www.theatlanticcities.com/neighborhoods/2013/11/why-it-so-incredibly-difficult-fight-urban-inequality/7519/

“incredible wealth and

advantage thrive alongside

increasingly intractable

pockets of concentrated

disadvantage”

Urban Food Innovation Corridor. February 25, 2014!

http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM

Food deserts in Raleigh  

Urban Food Innovation Corridor. February 25, 2014!

“when any of our systems are broken, the

pain is usually felt first – and worst – in

those communities that historically have

been excluded from opportunity and access.”

-Hesterman. Fair Food!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

4 points for an URBAN FOOD INNOVATION CORRIDOR

Urban Food Innovation Corridor. February 25, 2014!

Point 1

A focused area, small enough to work and big

enough to inspire, will allow

rich collaborations,

discussion of new ideas, and

earlier building of critical mass.

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Point 2

If we build off of existing food assets, markets,

organizations, and needs, we can go

further with less

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Point 3

Food is a common thread with

multiple benefits,

that can link diverse neighborhoods using

food system opportunities

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban Agriculture”,Marianne Dubbeling et al.

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Urban Food Innovation Corridor. February 25, 2014!

Home gardens

Community gardens

Farm training

Municipal compost

Community composting

Co-op groceries

Farmers markets

Farmstands

Local aggregators

Urban farms

Vertical systems

Cottage industry

Food incubators Festivals

City Food markets

Farm to table

Urban Food Innovation Corridor. February 25, 2014!

What might happen on

the Corridor?

Fresh food distribution

Healthy corner stores

Home garden + community garden

programs

Urban farms

Community kitchens

Composting centers

Events and Art

Walking trails, signs, mileage

Catalytic investments: hubs,

incubators, schools

Farm to restaurant, farm to school

Farmers markets (more)

Branded district + agri-tourism

Lots more . . .

What tangible benefits

might result?

Food access

Food jobs

Garden opportunities

Physical activity and obesity prevention

Crime reduction

Civic participation

Solid waste reduction

Stormwater management

Vacant lot maintenance savings

Active public space

Greenhouse gas reductions

Sense of place

Community social capital

Higher home ownership

Increased property value

Stronger local economy

Urban Food Innovation Corridor. February 25, 2014!

Point 4

Clustering food projects together provides

mutual benefit through proximity,

and shared

marketing and branding opportunities

Urban Food Innovation Corridor. February 25, 2014!

FOOD BUSINESS INCUBATOR

OFFICE SPACE

JOB TRAINING

URBAN FARMING

PRODUCTION KITCHEN

TEACHING GARDEN

FARM STAND http://www.crossstpartners.com/Baltimore_Food_Collaborative_Campus.html

http://www.getlocal.coop/borrisokane/community-composting-enterprise-presentation-info-graphic/

Urban Food Innovation Corridor. February 25, 2014!

http://www.local8now.com/news/headlines/Rogero-vows-to-press-ahead-with-Urban-Food-Corridor-198483091.html

Urban Food Innovation Corridor. February 25, 2014!

http://www.intervale.org/what-we-do/mission-vision/

Urban Food Innovation Corridor. February 25, 2014!

http://eventful.com/burlington/venues/intervale-center-/V0-001-001509410-9 http://www.intervale.org/free-public-tours-at-the-intervale-center/

Urban Food Innovation Corridor. February 25, 2014!

http://www.sf-planning.org/index.aspx?page=3541

Urban Food Innovation Corridor. February 25, 2014!

What’s a Food Corridor Process?

Urban Food Innovation Corridor. February 25, 2014!

Stakeholder

outreach

Partnerships +

capacity building

Local

actions

Urban Food Innovation Corridor. February 25, 2014!

Stakeholder

outreach

Partnerships +

capacity building

Local

actions

Urban Food Innovation Corridor. February 25, 2014!

Priorities identified

in December:

1. Marketing/Branding

2. Build demand for

Corridor produce

3. Hold an event

4. Broaden conversation

and inclusion along

Corridor

Urban Food Innovation Corridor. February 25, 2014!

Since December:

1. Marketing/Branding

meeting

2. Further Outreach

3. Speaking

Opportunities

Priorities identified

in December:

1. Marketing/Branding

2. Build demand for

Corridor produce

3. Hold an event

4. Broaden conversation

and inclusion along

Corridor

Urban Food Innovation Corridor. February 25, 2014!

Since December:

1. Marketing/Branding

meeting

2. Further Outreach

3. Speaking

Opportunities

For Today!

Define Next Steps

INFORM NEXT STEPS (exercises, small groups)

Activate Next Steps

Priorities identified

in December:

1. Marketing/Branding

2. Build demand for

Corridor produce

3. Hold an event

4. Broaden conversation

and inclusion along

Corridor

Urban Food Innovation Corridor. February 25, 2014!

Imagination! Breathe! Meet new folks!

Urban Food Innovation Corridor. February 25, 2014!

1: Scenarios

Imagine someone coming to visit the future

Food Corridor.

Write down what you think attracted them here,

and what they do when they are here.

Why is the Food Corridor a big deal for them?

What’s their name? How old are they?

Urban Food Innovation Corridor. February 25, 2014!

1: Scenarios

Add action words for each scenario

Urban Food Innovation Corridor. February 25, 2014!

1: Scenarios

Add a few of the values that this person finds

most important in their life,

or values that they see in the Food Corridor

Urban Food Innovation Corridor. February 25, 2014!

2: Mapping

Draw existing food system assets or projects in

BLUE or BLACK

Draw new or needed food system assets or

projects in RED

In the margin, describe resources, collaboration,

or investment that will strengthen them

Urban Food Innovation Corridor. February 25, 2014!

What’s next?