fhbc - ace presentation
Post on 18-Dec-2014
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CONTENTPACKAGINGMARKETINGINFLUENCE PANEL / Q&A
CONTENT
INVENTORY
DEMOGRAPHIC VS.
PSYCHOGRAPHIC
LEARNING STYLE PERSPEC
TIVE
UNIQUENESS
BRANDIDENTIFIA
BLE STORY SYSTE
M
BELIEVABILITY
CONNECTION
PACKAGING
PODCASTS
VIDEOS
TELECASTS
WEBINARS
MP3s
BOOKS
E-BOOKS
SPECIAL
REPORTS
LECTURESCOACH
ING
WEBSITE
CONTENT SUBSCRIP
TIONSWORKSHOPS
BLOGSAFFILIATE (JV)
MARKETING
CDs & DVDs
APPS
RADIO SHOW
ARTICLES
AUDIO COURS
ES
BUIL
D
BRAND
SELL
MEET SHANTI
NOW WHAT?
MARKETING
YOUR BRANDPERSONALITY
AUTHENTICITYCONSISTENCY
CHANNELS
4.8 BILLION 4.2 BILLION
We keep our cell phones within arms reach91% of the time
INFLUENCE
“I want to crowd source write a
book with @tedvickey”
• CROSS CHANNEL PROMO• ONE MAIN PAGE
• VALUE-ADDED PRODUCTS
15
KLOUT = MORE EYESMORE EYES =
GROWTH
RESOURCES
@FITDOCTORADAM
@TEDVICKEY
@ACEFITNESS
CONTENTPACKAGINGMARKETINGINFLUENCE PANEL / Q&A
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