final sbrva for instant etraining
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7/30/2019 FINAL SBRVA for Instant eTraining
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TEAM 7 (AKA: THE OVERACHIEVERS)
B2B Social Media Strategy Implementation
forSocial Butterfly RVA
TAMMY SHACKELFORDANNE MOORE
CATHERINE KARGASMICHAEL MITOV
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TEAM 7 (AKA: THE OVERACHIEVERS)
Providing innovativesocial media andinteractive solutions to
small and medium-sized organizations
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Social Media Objectives
Increase Visibility
Drive Prospects to
Website
Generate Leads
Improved SEO throughBlogging, Tweeting,Facebook and PinterestPostings
Blogging, Tweeting,Facebook and PinterestPostings
Monthly newsletter to emailcontact list using icontact.
2013 2014 2015 2016 2017
$100,000
$250,000
$450,000
$700,000
$900,000
Annual Revenue Project ions
ST goalsWebsite: hits x2FB: likes x2Twitter: followers x5LinkedIn: Connections x2
ST goals5-6 serious leads1 client ($5K)
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Customer Conversion
SOLUTIONSCase studies of successthrough SM marketing
for small business
NEED - LATENTPAIN
Connect with potentialclients through interactiveblogs, community training,
webinars
AWARENESSOnline presence throughWebsite , SM Marketing
and Traditional PR
LEAD / SALEContact form on websitefor prospective clients
Follow up withpersonalized email andphone call
$
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Goals & ObjectivesEstablish online social media presence
Website Tweak website to optimize for search engines
Integrate other social media platforms
Position business as a solution to business needs
Develop Blog & PR content calendar
Facebook
Increase number of fans by 25%
Promote posts that will highlight business accomplishments
Utilize Aps to capture email addresses
Twitter
Follow industry influencers
Increase number of followers by 25%
Link followers to web page
Pinterest
Set up page with 4 boards
Link to pins from other social media platforms
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TEAM 7 (AKA: THE OVERACHIEVERS)
Goals & Objectives
Establish Social Butterfly RVA as a resource for SMEs & Non-
profits
LinkedIn
Update Founders profile
Create business page
Run LinkedIn Ad to generate client leads
Join Groups that are potential sources of leads and interact within group
Manta
Set up business account
Slideshare
Create business page
Post slides of Dale Carnegie presentation
Youtube
Create account
Create channel with videos that would be a great resource for clients
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TEAM 7 (AKA: THE OVERACHIEVERS)
Active on numerous platforms (FB, Twitter,Google+, LinkedIn, Pinterest, Blogs)
Combining SM services with non-SMmarketing services
Training & speaking engagements are key Visibility Expertise
Face to face contact & discussion with prospects
Firms generally built on reputation of keymember of personnel (founder)
Lessons Learned from Competition
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TEAM 7 (AKA: THE OVERACHIEVERS)
SM is relatively new and not an areaofexpertise for most SMEs(prospective client base)
SM is perceived as time-consuming
Inadequatestaffing and time tomanage SM internally
Fear of potential business loss bynot having a SM presence
Points of Pain
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Using Social Mention, Google Keywords Tooland SimplyMeasured, developedkeywords/terms
Top 3 keywords/terms that were incorporated
on website and used extensively in allplatforms: Social media
Public relations
Social mediamarketing
Rank Exact Match Keyword Competition
Local Monthly
Searches
Ranking
Formula1 "social media" 0.42 1220000 512,4002 "public relations" 0.28 450000 126,0003 "social media marketing" 0.61 135000 82,350
"social media strategy" 0.69 12100 8,349"social media management" 0.95 12100 11,495"website maintenance" 0.75 6600 4,950"social media consultant" 0.86 5400 4,644"social media campaign" 0.76 5400 4,104"social media for business" 0.88 3600 3,168"social media plan" 0.67 3600 2,412"social media marketing services 0.92 2400 2,208"social media marketing agency" 0.94 1600 1,504"e-communication" 0.06 480 29
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Facebook app integration with Blog,Pinterest, Twitter, eNewsletters (FB streamin the website widget)
Blog automation: Autopublish to Twitter andAutodisplay in FB
Twitter automation: Display Twitter streamin Facebook
Pinterest Automation: Display Pinterest inFacebook app
Implementation ofHootSuite to facilitate
scheduling and tracking Twitterfeed.com to connect blog with
Twitter, Facebook & LinkedIn
Interlinking Platform Strategy
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TEAM 7 (AKA: THE OVERACHIEVERS)
Editorial Calendar
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PR Activities
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Measurement: Website
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Measurement: Facebook & Twitter
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Exceeding Our Objectives
Objective Result
Visits to website Double hits 1710 hits: >300% increase
Facebook Increase likes by 100% 103 likes: >400% increase
Twitter Increase followers 5-fold 30 followers: 1500% increase
LinkedIn Double connections 150 connections: 750% increase
Pinterest Create presence toexplore platform
3 visitors
Generate leads 5 serious leads > 15 serious leadsSales 1 client
$5,000 revenues Drumroll please
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TEAM 7 (AKA: THE OVERACHIEVERS)
6 clients representing a revenue streamexceeding $50,000
Several leads in the pipeline
> 1 client:source ofprospects
Social Media
$
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TEAM 7 (AKA: THE OVERACHIEVERS)
Special thanks from our team to yours
Bob TripathiLisa BuyerScerina Ferron
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