finding success mp6 web_ex
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FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:Leveraging Your Live Performance
MARKETING YOURSELF Building Your Brand Publicity: Go Pro or DIY Understanding & Using Analytics
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Michael Brandvold OWNER, MICHAEL BRANDVOLD MARKETING MICHAELBRANDVOLD.COM | @MICHAELSB
Stephanie Christie OWNER, STEPHANIE CHRISTIE MANAGEMENT & PUBLICITY STEPHANIECHRISTIE.COM | @PUBLICISTSTEPH
Featured Panelists
Bram PARTNER INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS
Brian Felsen PRESIDENT, CD BABY CDBABY.COM | @BRIANFELSEN
Dez Dickerson PRESIDENT/CEO, PAVILLION GROUP MICHAELBRANDVOLD.COM | @MICHAELSB
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Marketing Yourself
Building Your Brand First steps
Keeping it real & consistent
Developing the right image & style
What you need to get started Logo & URL Look & Feel EPK Press Kit Online Presence
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Marketing Yourself
PublicityIt’s all about content
Spend $ On Your Marketing Marketing that costs dollars will most likely help you
more with less effort than free marketing which yields little results while taking up too much time
Know the difference between: Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Marketing Yourself
Publicity Publicist responsibilities
How to go DIY
Hiring a pro
Publicity strategies that get asses to the show Radio Interviews In-store performances Gonzo performances Street Teaming Social networking
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Marketing Yourself
Analytics Which are the worthy ones
How to understand and leverage them
Services that provide analytics Google Wordpress Facebook Band Metrics BuzzDeck ArtistGrowth Soundout Indiehitmaker (via Soundscan)
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
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