finding your true brand path sandra 8.3.11 final
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FINDING YOUR TRUE BRAND PATH
Sandra MileyBrand Strategist
August 2011
04/08/2023 2
AUDIENCE
MARKET
YOURNAME
POSITION
© 2011 Sandra Miley
04/08/2023 3
STANDOUT© 2011 Sandra Miley
04/08/2023 4
BE PASSIONATE
© 2011 Sandra Miley
04/08/2023 5
LET YOUR INDIVIDUALITY SHINE
DON’T BE PERFECT
© 2011 Sandra Miley
DEFINE ANDUNDERSTANDYOUR AUDIENCE
FOCUS
© 2011 Sandra Miley
ANALYZE THE LAY OF THE
LAND© 2011 Sandra Miley
POSITION AND DIFFERENTIATE YOURSELF
DEFINE YOUR NICHE
© 2011 Sandra Miley
04/08/2023 9
COMMUNICATE YOUR VALUE PROPOSITION IN THE TIME SPAN OF AN ELEVATOR RIDE
ELEVATOR PITCH
PAST PRESENT FUTURE
MEMORY NOW REPUTATIONMANAGEMENT
COURAGEEVERY FLOCK STARTS WITH A SINGLE BIRD
THANK YOUQ&A
REFERENCES
1. A Woman’s Place, by Ken Auletta, The New Yorker, July 11 2011
2. Building Strong Brands, by David Aaker
3. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
4. Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki
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