finnish society on media education as a global innovation

Finnish Society

on Media Educationas a global innovation

Presentation, 18th of June on the World Summit on Media for Children and

Youth

Ms. Anniina Lundvall, coordinator

FINLAND

anniina.lundvall@mediakasvatus.fi

Finland in a nutshell

• Small country

• ”The land of associations”

• Technically advanced country

• Easy to co-operate

• Different viewpoints but same common task to

improve media literacy in Finland

Basic information

• FSME is a non-profit NGO

• Established in 2005 by Finnish media

researchers of media education

• Funded by Ministry of Culture and Education

• Works nationally and internationally

• Operates in two languages (Finnish & Swedish)

What do we do?• Support and develop the field of

research and practises concerning

media education

• Contribute to the public debate

• Provide opportunities to share media

educational experiences online and

offline (Medialiteracy.now-conference

every year)

• Inform about media education via

newsletters, the social media and

mediaeducation.fi-web portal

Staff: Two full-time coordinators + two

trainees from Universities and

Universities of Applied Sciencies

Short history of the society

2005 Finnish Society on Media Education was founded

2006 First media education seminar was organized at the

University of Helsinki

2007 Project subsidy was granted to develop

Mediaeducation.fi-web portal and to produce

Medialiteracy.info-conference in Vaasa.

Books ”Viewpoints to Media Education” and ” The

Effects of Media in Children and Young” were published

More history…

2008 Mediekunskap.fi was developed properly

Two seminars were held in Jyväskylä and in Tampere.

Media Education Enviroment in Finland – review was published

2009 Statutory state aid was granted for the first time

Educational events and seminars were held in Stockholm,

Tallinn (+ 20 educational event in Finland)

Publications on Media Literacy in Finland were published

online and as printed paper copies

As strong as our members…

• 42 community members and over 170 private members (teachers,

youth workers, librarians, researchers, journalists...)

– Media associations

– Copyright associations

– Educational associations and schools

– Kindergarten

– Youth Information and Guidance Centres

– Newspapers

– Associations for Child Welfare and Child Protection

– Cultural associations (especially focused on film/movie)

– Consumer, Communication and Film Classification

Agencies/Boards

– Finnish Library Association

– Teacher Associations

– National Broadcasting company YLE

..and partners!

• The Finnish National Board of Education (FNBE) (the national agency

subordinate to the Ministry of Education)

• Finnish Universities from Helsinki to Lapland

• The Finnish Youth Research Society

• Commercial media: different magazines and web publishers use content we

that we produce

• And many more…

Coordination tasks

• Educa-fairs every January. FSME organizes a Media Literacy alley

on the fair. 2010 10 members were involved in organizing the alley

and together we reached thousands of visitors

• Media Literacy now -seminar is held every year in different places

around the country. FSME organizes it and give local actors the

chance to present their activities in the exhibition area as well as in

the program. We bring at least one international key note speaker

to Finland every year

• We help schools to get appropriate educators/lecturers through our

network

• We gather, organize and store materials from projects that have

already ended

• We administrate four different newsletters to inform about new

materials and events that reach people all over the country

Activities in 2010

• The new Mediaeducation.fi 2.0-website is launched in

September with a campaign in the social medias and on

a blog

• National Youth and Media -seminar, held in Helsinki the

16th of September (lectures also online on:

www.mediaeducation.fi)

More activities

• Media Barometer 2010: Media Use of Small Children

(0-8 years) is published in December 2010. The study

contains a questionnaire for parents of small children,

qualitative experiments both in pre-schools and at

homes and a questionnaire for 7-8-year-olds in school.

• More than just child’s pl@y? – international invitation

seminar for professionals in the field of early childhood

media education in Helsinki November 1-2

Mediaeducation.fi

• Works in three languages (Finnish, Swedish, English)

• Contains news, events, materials, wiki, project descriptions,

researches, a library, support for parents…

• Gathers current, essential information and materials under one roof

• Contents are mostly produced outside the FSME, but edited and

published by the coordinators

• 3000 Finnish users every month

• Over 2000 subscribers of the newsletter (sent twice a month)

• Active online community: http://www.facebook.com/pages/Finnish-

Society-on-Media-Education/183908810850

More information about

Finnish Media Education

www.mediaeducation.fi/publications

Thank you!

www.mediaeducation.fi

anniina.lundvall@mediakasvatus.fi