fitbit 2012 quantified self paris 22 mai
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Smarter fitness made simple
fitbit
Agenda
• The Opportunity in Connected Health & Fitness Technology
• Fitbit Ultra Overview
• New Products for 2012
Smarter Fitness Made Simple
fitbit
Walking 10,000 steps per day can help
Reduce initial heart attack rate by 90%American Heart Association
Reduce Type II diabetes by 50%American Diabetes Association
Reduce cancer rates by 30 – 70%National Institutes of Health
Reduce stroke rate by 70%American Heart Association
Smarter Fitness Made Simple
Powerful trends create a major opportunity in connected health &
fitness
Higher rates of obesity & chronic
disease
Proactive consumers taking responsibility for health &
fitness
Technological advances in sensors & battery life
Smartphones rapidly becoming key platform
€ billion Opportunity
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Smarter Fitness Made Simple
Fitbit Appeals to a Very Broad Market
• Broad age range: late 20s through late 50s• Slight female skew• Great for general audience looking to get more fit but challenged by busy life, difficulty of
maintaining motivation
Less Fit WomenFitbit is your Cheerleader•Helps squeeze fitness into your busy life•Keeps you motivated
More Fit WomenFitbit is your Compass•Keeps you on track•Shows you how much you’ve done
MenFitbit is your Scorecard•Challenges you to get more fit•Get back in the game
Smarter Fitness Made Simple
fitbit
Fitbit users
Smarter Fitness Made Simple
Getting more fit with Fitbit…simple as 1-2-3
Wear the Fitbit Ultrato measure your daily activity and sleep
Upload wirelesslyto Fitbit.com
View, share and competewith friends, family and co-workers
Smarter Fitness Made Simple
fitbit
Your activity information… at your fingertips
• Measures everyday steps, stairs, distance, calories, and sleep
• Small and discreet to wear all day
• Accelerometer technology tracks steps movement, similar to one used in Wii controller
• Altimeter technology tracks stairs and hills
• Measures step-based activity such as walking, running, treadmill, hiking
Smarter Fitness Made Simple
Automatically tracks:• Steps• Stairs • Distance• Calories burned• Activity level
Also displays:• Clock• Stopwatch• Personal greeting• Name
fitbit
Key Fitbit Ultra specs
• One-year limited warranty
• Comes with:– Fitbit Tracker– Base station charger– Sleeping wristband– Belt Holster
• Rechargeable batter (5 – 7 days)
• Up to 7 days of detailed, minute- • by-minute data
• Compatible with:– Windows XP or newer– Mac OS 10.4 or newer
Smarter Fitness Made Simple
Track all your key stats on Fitbit.com
Personal Fitness Dashboard•30-Day trends•Hour-by-hour stats
Also lets you…•Log food & other activities•Set goals & see progress•Stay motivated with friends
and groups
Smarter Fitness Made Simple
See how long and how well you sleep
Smarter Fitness Made Simple
Stay motivated with Groups, Friends & Badges
Groups
Friends
Share steps, distance & other measures…you decide what to share.
Badges
Smarter Fitness Made Simple
Log food and other activities on Fitbit.com and from your smartphone
• Choose from food database
of 100,000 foods
• Estimates calories consumed
• Food Budget feature lets you
achieve weight loss goals
• Lets you also log activities
such as weight training,
group exercise, and cycling
that Fitbit doesn't measure
Smarter Fitness Made Simple
New Products for 2012 : Fitbit Aria Wi-Fi Smart Scale
Know where you stand. Get where you want to be. The Fitbit Aria Wi-Fi Smart Scale doesn't’t just measure your weight... it helps you achieve your weight management goals.
• € 119.90 MSRP
• Tracks weight, BMI, and % body fat
• Wi-Fi connection uploads data to FitBit.com
• Free online and mobile features keep you motivated
• Streamlined, innovative design, available in White or Black
Smarter Fitness Made Simple
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