fitbit 2012 quantified self paris 22 mai

Smarter fitness made simple

fitbit

Agenda

• The Opportunity in Connected Health & Fitness Technology

• Fitbit Ultra Overview

• New Products for 2012

Smarter Fitness Made Simple

fitbit

Walking 10,000 steps per day can help

Reduce initial heart attack rate by 90%American Heart Association

Reduce Type II diabetes by 50%American Diabetes Association

Reduce cancer rates by 30 – 70%National Institutes of Health

Reduce stroke rate by 70%American Heart Association


Powerful trends create a major opportunity in connected health &

fitness

Higher rates of obesity & chronic

disease

Proactive consumers taking responsibility for health &

fitness

Technological advances in sensors & battery life

Smartphones rapidly becoming key platform

€ billion Opportunity

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Fitbit Appeals to a Very Broad Market

• Broad age range: late 20s through late 50s• Slight female skew• Great for general audience looking to get more fit but challenged by busy life, difficulty of

maintaining motivation

Less Fit WomenFitbit is your Cheerleader•Helps squeeze fitness into your busy life•Keeps you motivated

More Fit WomenFitbit is your Compass•Keeps you on track•Shows you how much you’ve done

MenFitbit is your Scorecard•Challenges you to get more fit•Get back in the game


fitbit

Fitbit users


Getting more fit with Fitbit…simple as 1-2-3

Wear the Fitbit Ultrato measure your daily activity and sleep

Upload wirelesslyto Fitbit.com

View, share and competewith friends, family and co-workers


fitbit

Your activity information… at your fingertips

• Measures everyday steps, stairs, distance, calories, and sleep

• Small and discreet to wear all day

• Accelerometer technology tracks steps movement, similar to one used in Wii controller

• Altimeter technology tracks stairs and hills

• Measures step-based activity such as walking, running, treadmill, hiking


Automatically tracks:• Steps• Stairs • Distance• Calories burned• Activity level

Also displays:• Clock• Stopwatch• Personal greeting• Name

fitbit

Key Fitbit Ultra specs

• One-year limited warranty

• Comes with:– Fitbit Tracker– Base station charger– Sleeping wristband– Belt Holster

• Rechargeable batter (5 – 7 days)

• Up to 7 days of detailed, minute- • by-minute data

• Compatible with:– Windows XP or newer– Mac OS 10.4 or newer


Track all your key stats on Fitbit.com

Personal Fitness Dashboard•30-Day trends•Hour-by-hour stats

Also lets you…•Log food & other activities•Set goals & see progress•Stay motivated with friends

and groups


See how long and how well you sleep


Stay motivated with Groups, Friends & Badges

Groups

Friends

Share steps, distance & other measures…you decide what to share.

Badges


Log food and other activities on Fitbit.com and from your smartphone

• Choose from food database

of 100,000 foods

• Estimates calories consumed

• Food Budget feature lets you

achieve weight loss goals

• Lets you also log activities

such as weight training,

group exercise, and cycling

that Fitbit doesn't measure


New Products for 2012 : Fitbit Aria Wi-Fi Smart Scale

Know where you stand. Get where you want to be. The Fitbit Aria Wi-Fi Smart Scale doesn't’t just measure your weight... it helps you achieve your weight management goals.

• € 119.90 MSRP

• Tracks weight, BMI, and % body fat

• Wi-Fi connection uploads data to FitBit.com

• Free online and mobile features keep you motivated

• Streamlined, innovative design, available in White or Black
