flame case study
Post on 16-Jan-2015
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FLAME ON DIGITAL MEDIA
Social Media Mandate• To create engagement and fan acquisition for FLAME
on Social Media Platforms• Generating a buzz about the institute on the online
media• Eventually increase the no. of admission related
queries for the institute
HOW WE LEVERAGED FACEBOOK
Content & Engagement
Admission DetailsAdmission Details
Faculty NewsFaculty News
Content & Engagement
Promoting Website Features
Promoting Website Features
Content & Engagement
Internship Programs Internship Programs
Content & Engagement
Promoting Infrastructure
Promoting Infrastructure
Special Features
Have you been there?Have you been there?
Special Features
What’s on their mind?What’s on their mind?
Special Features
Who’s ThisWho’s This
Customer Feedback and Connect
Fan AppreciationFan Appreciation
Know Your FLAME Contest
• The contest got a good start with an average of 4 participants for the first 6 questions.
• The maximum no. of participants were either alumnus or a part of FLAME.
• Total No. of Unique Participants: 25
• Total No. of Contest Tab Views: 1,850
• Winner: Ranjit Deshmukh with 11 correct answers
Know Your FLAME Contest
Tabs for Non-FansTabs for Non-Fans
Know Your FLAME Contest
Contest TabContest Tab
Know Your FLAME Contest
Detailed updates for the answers highlighting their significance in
FLAME Campus
Detailed updates for the answers highlighting their significance in
FLAME Campus
Update announcing the winner
Update announcing the winner
TWITTER OPTIMIZATION
#OnMyBookShelf• #OnMyBookShelf was used to promote the visibility of the brand• Followers were encouraged to tweet with the #Tag• The #Tag was readily accepted by the twitter audience• Following points reflect the success of the activity
• Trending No.1 in Mumbai on Trendsmap Breaking #Tags• Trending no. 2 in Mumbai in top 10 trending topics• Trending no. 6 in Ahmedabad and Chennai in top 10 trending
topics• A total of 766 Tweets using the #Tag #OnMyBookShelf• An increase of 15 followers in just 3 hours
#OnMyBookShelf
A total of 766 Tweets using the #tagA total of 766 Tweets using the #tag
#OnMyBookShelf
Positive Tweets for the #TagPositive Tweets for the #Tag
#OnMyBookShelf
Trending No. 2 in MumbaiTrending No. 2 in Mumbai
Interaction on Twitter
Replies and Conversation with followersReplies and Conversation with followers
Attending Queries
Facebook QueriesFacebook Queries
Attending Queries
Twitter QueriesTwitter Queries
OUTCOME & SUCCESS
From where we took the brand ahead
• Facebook page with 3432 likes• Frequency of updates was negligible• Zero engagement • 50+ followers on Twitter
SOCIAL MEDIA INSIGHTS
THANK YOU
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