flumotion 360 webtv: maximum content monetization

Agenda

1. Flumotion

2. Industry Challenges

3. Benefits of the Technology

4. Benefits of WebTV

5. User Experience

6. 360 WebTV

7. WebTV Offer

8. Q&A

Clients:

Awards:

• Effective delivery of content through multiple channels

• Content monetisation

• User experience

• Management of content for multi-device delivery

• Online management

• Rights management

• Live recording

• Audience measurement

Industry Challenges

Benefits of The TechnologyMulti-format/Platform

· Client can focus on their core business - content

· Multi-format technology allows for the rapid integration of any new format or device in record time such as the iPad and WebM.

End-to-end

· End-to-end service that covers the whole streaming value chain from acquisition of the signal to content delivery and customised interface design.

Customisable

· Service together with the Flumotion Streaming Platform are based on proprietary technology that allow for market unique streaming features such as Time-Shifting and 100% customisable interface design.

Benefits of WebTV

· Create communities and loyalty around content and brand

· Increase viewership and visitor frequency

· Effectively monetise content

Benefits Audience Loyalty

· Viewers can access content 24/7 from any device

· Direct communication with audience effectively creates thriving communities

· Interaction among users creates an active social sphere around content and brand

· Integration of new formats and devices such as iPhone, iPad, Android

Benefits Increase Viewership

· Meta-Data improves SEO and increases search engine positioning – generating new users at no extra cost (Google is the top referrer to YouTube, which accounts for 18% of YouTube´s traffic)

· Social sharing increases traffic (Facebook is the second biggest referrer to YouTube and accounts for 16% of YouTube´s total views)

· Adapt your contents to the “YouTube generation” (content when and where they want)

· Reach new audiences and adapt the user experience to them (design, features, advertising)

Benefits Income and Advertising Efficacy

• WebTV effectively helps avoid loss of audience to piracy

• Multiple advertising formats enhance creativity and results

• Online video ensures advertising is targeted and engaging

• Real time statistics enable rapid campaign optimisation and management

User Experience

Optimal user experience is key to any successful online video strategy and it will maximise your short and long term return of investment.

• Customised interface design

• Variety of advertising formats

• Advanced features

• Multi-device

User Experience Interface Design

User Experience Advertising

User Experience Functionalities

· Embedding

· Visual Seeking

· Social Sharing

· Commenting

· Time-Shifting

Embedding

Visual Seeking

Social Sharing

Sharing via email

Commenting

Timeline Commenting

Time-shifting for Live Events

User Experience Multi-Device

The New Flumotion 360 WebTV

360 WebTV PLAY

360 WebTV PLUS

360 WebTV PREMIER

360 WebTV PLAY

• Video Players

• Customisable

• Plug & Play for websites

• Optional Advertising Module

Player Templates

360 WebTV PLUS

• Template based Video Portal

• Advanced Features

• Optional Advertising Module

Template

360 WebTV PREMIER

• State-of-the-art media agency

interface design

• Advertising Module

360 WebTV Media BackOffice

Channels

Ad Campaigns

Statistics

Customisation

Flumotion Services, SAWorld Trade Center, ed. Norte, planta 208039 BarcelonaTel. +34 93 508 63 50

sales@flumotion.com

Thank You