focus your fundraising with stratuslive nonprofit business intelligence webinar

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

FOCUSYOURFUNDRAISIN

GNonprofit Business Intelligence

August 28, 2014

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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Introductions

StratusLIVE Nonprofit Business Intelligence SoftwareFOCUS YOUR FUNDRAISING

Jim FunariCo-Founder & CEO

StratusLIVE

Michael BullerTechnical Product Manager

StratusLIVE

Presenters

John McIlquhamPresident & PublisherThe Nonprofit Times

Host

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC.

© 2014 StratusLIVE. All rights reserved.

StratusLIVE Nonprofit Business Intelligence Software3

About StratusLIVE

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www.stratuslive.com/focus

StratusLIVE is a registered Trademark of StratusLIVE, LLC.

This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.

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Agenda

Why Business Intelligence (BI), and Why Now?

The Importance of BI to Fundraising

Why a Constituent Centric Architecture Matters

Demo

Q & A

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NG

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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The Importance of Business Intelligence

Where the broader market is focused

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StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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The Digital Data Explosion

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IDC estimates that the world's information now doubles about every year and a half.

Source: http://www.webopedia.com/quick_ref/just-how-much-data-is-out-there.html

• More than 204 million email messages

• Over 2 million Google search queries

• 684,000 pieces of content shared on Facebook

• More than 100,000 tweets

Every minute of every day we create:

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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Your Constituents Are Mobile

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StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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Improvement in BI Tools

New software with better capabilities and lower price points.

Source: Forrester Research, Inc 2012

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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Improve Your Decision Making

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http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx

StratusLIVE is a registered Trademark of StratusLIVE, LLC.This slide deck is the property of StratusLIVE, LLC.

© 2014 StratusLIVE. All rights reserved.

The Importance of BI to Fundraising

10

StratusLIVE is a registered Trademark of StratusLIVE, LLC.

This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.

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Measure Impact & Optimize Performance

• Engagement Health• Capacity Analysis• Churn Management• Influencer Development• Cultivation and Moves Management• Campaign Performance

Business Intelligence helps you measure the impact of your initiatives to optimize fundraising performance

StratusLIVE is a registered Trademark of StratusLIVE, LLC.

This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.

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Improving Campaign Performance

Measure(Metrics)

Segmentation Strategies

Communication Channels

Campaign Category Activities

Optimize(Insights)

RevenueTotal Cost

Net IncomeROI

Personalization

Average Gift AmountResponse RatesLifetime Value

Customer Satisfaction

StratusLIVE is a registered Trademark of StratusLIVE, LLC.

This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.

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Constituent Information – RFM and Beyond

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This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.

Focus Your Fundraising - StratusLIVE Nonprofit Business Intelligence Software

14

Why Architecture Matters

Demo: Modern Tools In Action

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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StratusLIVE Business Intelligence with Power View

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Michael BullerTechnical Product Manager

StratusLIVE

Q & A

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

StratusLIVE Nonprofit Business Intelligence Software16

Jim FunariCo-Founder & CEO

StratusLIVE

Michael BullerTechnical Product Manager

StratusLIVE

Please use the Chat Box for Questions!

Next Steps

StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .

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FOCUSYOU

RFUNDRAISING

stratuslive.com/focus

chris.johnson@stratuslive.com

757-273-6324