focusplaza presentatie vincent everts

FocusPlaza &Mobile + Internet trends30 november 2010 Vincent Everts

+31647180864

maandag 6 december 2010

Vincent Everts?

InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

Tudou.com bigger YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

• kassa

Make your own company TV Channel

find, collect, publish

www.yubby.commaandag 6 december 2010

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

§

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

17

tekst

E-commerce worldwide

2010: €500B

+10%

bron: forrester

Web influenced: €3000Bmaandag 6 december 2010

Online bestedingen

2009: 8 miljard euro

2009: 7,3 miljard euro

+10%

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsmaandag 6 december 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.

Operations delivers. Any gap between the two drives a conversation

on the social Web.

Dave Evans bit.ly/nublackmaandag 6 december 2010

60

61

LondonCalling.mobimaandag 6 december 2010

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

67

68

69

http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php

70

Playmate

71

Negroponte

72

beta

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Blogs demografie

Bron: Technorati 2008maandag 6 december 2010

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSmaandag 6 december 2010

RSS Readers

http://www.google.nl/ig?hl=nl&source=iglk

Communication 2.0

“What are you doing in 140 characters”

Customer service

Why callvia computer?

It’spersonal!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationRevisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Get feedback

Social Networking

Twitter/linkedin/Facebook corperate strategy

Product/Mrk/SalesTone of voice

Tools

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35maandag 6 december 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

focusplaza presentatie vincent everts

time online

google earthmap

google adwords easy

online bestedingen2009

web inuenced

videobloggertalk to

kindleexplained marketing

easy to budget price

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