brandfuel24 presentatie vincent everts sept2011©

Whats [email protected]

+31647180864@vincente

Slideshare.net/vincente

Sunday, September 4, 2011

mailto:[email protected]


Vincent Everts?


Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


Future of TV?


Opkomstinternet connected TV

bron: GfKSunday, September 4, 2011


2010: 425.000



2010: 425.0002011: 820.0002013: 60%


Internet + televisie = Philips Net TV


On demand IP video


Apple TV


Make your own company TV Channel


www.yubby.comSunday, September 4, 2011

Automatisch zoekenop 30 video netwerken


www.yubby.comSunday, September 4, 2011

www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Volg Vincent Everts livein zijn elektrische Leaf


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph


Comscore: CPA/CPC You are not rewarded for what you do


Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


Why callvia computer?


It’spersonal!


MS Paid $6bn for online advertising company aQuantive in 2007

$40B for Tmobile USA




668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?


“Microsoft has always had the ability to take really great technology and ruin it”



668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?


Complexity is huge! TBG-digital


§


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


17


tekst


E-commerce worldwide

2010: !500B

+15%

bron: forrester

Web influenced: !3000BSunday, September 4, 2011

Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsSunday, September 4, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Customer service


It’s now mainstream!


“What are you doing in 140 characters”


LondonCalling.mobi


• s


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


98


Tablet market in 2014

99


100


SonicView


Playmate

105


106


107


108


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008Sunday, September 4, 2011

Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSSunday, September 4, 2011

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


Internet is pain!


Communication 2.0


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationSunday, September 4, 2011

Revisionscompare


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





brandfuel24 presentatie vincent everts sept2011©

Business

company tv

2011 vincent

2011 dell

2011 rss readerssunday

2011 dell

2011 playmate

technorati

2011 customer