foodblogsouth 2011 - hungry for more

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FoodBlogSouth 2011 presentation:Hungry for More: How Blogging Can Keep Customers Coming Back for MoreBy Wade Kwon© 2011 Birmingham Blogging AcademyFor more, visit http://itswa.de/fbs2011-hungry.

TRANSCRIPT

Hungry for More:How Blogging KeepsCustomers ComingBack for More Wade Kwon Birmingham Blogging Academy @WadeOnTweets

Photo: Rakka (CC)

How will your foodbusiness stand out?

Photo: Roger Smith(CC)

!e story of a meal is more importantthan ever to customers.

People care about what they eat.

Photo: Bread for the World (CC)

People must must must get valuefor their money and their time.

Photo: The Food Pursuit (CC)

Food isshifting awayfrom routine toentertainment.

Telling thatstory requiresmore e!orton your part.

Photo: duncan c (CC)

Information must be current to fans.

Informationmust beinterestingto fans.

Photo: Tom Stovall (CC)

Information must be personal to fans.

Photo: ToGa Wanderings (CC)

Information must be inviting to fans. ..Photo: Steve Evans (CC)

Telling that story requires less e!ort on your part.

Photo: Blake Patterson (CC)

You have colleagues to help tell the story.

Photo: Jason DeRusha (CC)

You canbuild anaudiencethat asksquestionsand wantsinformation.

Photo: J. Mark Dodds (CC)

You have tools at your "ngertips.

Photo: Guccio at Moleskiner.net (CC)

Tell your story if you want to stand out.

itswa.de/fbs2011-hungry

wade@wadekwon.com

@WadeOnTweets

BirminghamBlogging.comPhoto: Adam Engelhart (CC)

Photo: Scott Jones (CC)

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