foodblogsouth 2011 - hungry for more
DESCRIPTION
FoodBlogSouth 2011 presentation:Hungry for More: How Blogging Can Keep Customers Coming Back for MoreBy Wade Kwon© 2011 Birmingham Blogging AcademyFor more, visit http://itswa.de/fbs2011-hungry.TRANSCRIPT
Hungry for More:How Blogging KeepsCustomers ComingBack for More Wade Kwon Birmingham Blogging Academy @WadeOnTweets
Photo: Rakka (CC)
How will your foodbusiness stand out?
Photo: Roger Smith(CC)
!e story of a meal is more importantthan ever to customers.
People care about what they eat.
Photo: Bread for the World (CC)
People must must must get valuefor their money and their time.
Photo: The Food Pursuit (CC)
Food isshifting awayfrom routine toentertainment.
Telling thatstory requiresmore e!orton your part.
Photo: duncan c (CC)
Information must be current to fans.
Informationmust beinterestingto fans.
Photo: Tom Stovall (CC)
Information must be personal to fans.
Photo: ToGa Wanderings (CC)
Information must be inviting to fans. ..Photo: Steve Evans (CC)
Telling that story requires less e!ort on your part.
Photo: Blake Patterson (CC)
You have colleagues to help tell the story.
Photo: Jason DeRusha (CC)
You canbuild anaudiencethat asksquestionsand wantsinformation.
Photo: J. Mark Dodds (CC)
You have tools at your "ngertips.
Photo: Guccio at Moleskiner.net (CC)
Tell your story if you want to stand out.
itswa.de/fbs2011-hungry
@WadeOnTweets
BirminghamBlogging.comPhoto: Adam Engelhart (CC)
Photo: Scott Jones (CC)