ford high impact ppt

More than half of local adults read the Milwaukee Journal Sentinel in print & online.Source: 2014 R1 Scarborough Newspaper

Penetration Report, top 50 populated markets.Source: According to the 2013 R1 Scarborough Report, 53% of adults residing in the 10-county Milwaukee media market read the Journal Sentinel each week in print and/or online.

1 Market PenetrationAverage Daily, Average Sunday, Weekly Print & Online Combined

#

News Travels Fast to a Strong & Loyal Readership• Engaged readers = word-of-mouth

marketing• Ability to reach out to broader or

more specific audiences• Strengthen your brand and bond with

the community• Any marketing message has

potential to go viral• Best-in-class reporting: Pulitzer Prize

winner, 2008, 2010, 2011• Leading voice in commentary on

social issues• Driving change in Milwaukee,

Wisconsin and nationwide 3

Your HIGH IMPACT options• Homepage Auto-Expanding Pushdown• Accompanied by Clickable Wallpaper

JSOnline Homepage has an average daily traffic of 220,000 pageviews

SOURCE: Google Analytics 2015

You choose one of the following two options to run twice monthly on the

JSOnline Homepage

Your HIGH IMPACT options• Homepage Slider Ad Unit• Accompanied by Clickable Wallpaper

JSOnline Homepage has an average daily traffic of 220,000 pageviewsSOURCE: Google Analytics 2015

Sidekick ad features large ad space with video and multi-click

capabilities

Click ad for demo

Same HIGH IMPACT presence on JSONline Sports Index Page• Auto-Expanding Pushdown OR Slider Ad Unit• Accompanied by Clickable WallpaperJSOnline Sports Index has an average daily traffic of 22,500 pageviews

SOURCE: Google Analytics 2015

Expandable Big Box Ad Unit• Starts expanded -300x600• Served on JS Homepage and all main

section fronts

Half Page Ad Unit• Served Above the Fold in the

second Big Box position• Ad has dominant presence

throughout all of JSOnline

Run of Site Banner AdsServed Above the Fold o a mix ofDesktop, tablet and mobile.(Reaching people anywhere theyaccess their news)

Run datesMonthly

Impressions

TOTAL NET Monthly

InvestmentHomepage Pushdown w/ Wallpaper

(1) day per month Sponsorship $XXXXX

ORHomepage Slider w/ Wallpaper

(1) day per month Sponsorship $XXXXX

ANDSame High Impact Ad Unit on Sports Index

(2) days per month Sponsorship

Expandable Big Box 4/1/15 – 12/31/15 150,000

Half Page Ad Unit 4/1/15 – 12/31/15 100,000

Run of Site Banner Ads 4/1/15 – 12/31/15 150,000

Added Value Ads 4/1/15 – 12/31/15 93,000

THANK YOU