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Flavoured tobacco use among Canadian Youth: the role of surveillance in policy development and framingLeia Minaker, PhD | May 28, 2014 CPHA 2014, Toronto
“…the measures would not inhibit the freedom of adults to choose tobacco products.”http://www.cbc.ca/news/canada/harper-urges-ban-on-candy-flavoured-tobacco-targeting-youth-1.718783
The Story: 2008
Bill C-32: Cracking Down on Tobacco Marketing Aimed at Youth Act came into force• Banned certain flavours from
cigarettes, little cigars, cigarillos and blunt wraps that weigh <1.4g
• Prohibits sale of these products in units <20 items
http://www.hc-sc.gc.ca/ahc-asc/media/nr-cp/_2010/2010_112-eng.php
The Story: 2010
So what happened?
Prime TimePeach, Rum, Raspberry
Prime Time PlusPeach, Rum, Cherry
Cigarillos before Bill C-32
“Cigars” after Bill C-32
• Report released in October 2013
• Multi-provincial media release
• Widespread media coverage
• Follow-up special supplement in Patterns and Trends report
The Role of Surveillance
Media Coverage
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Adults’ Flavoured Tobacco Use by Product Type
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Youth Flavoured Tobacco Use
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Key Findings
• Over half (52%) of Canadian youth tobacco users used flavoured products in the past 30 days
• 32% of smokers smoked menthol in the past 30 days
• Flavoured tobacco use varies by province (46% in Ontario; 59% in Quebec)
• Flavoured tobacco use varies by product (32% of cigarettes; 70% of smokeless tobacco)
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What’s Next?
• Alberta: bill awaiting proclamation• Ontario: bill introduced• Manitoba: bill introduced• Nova Scotia: gov’t intends to introduce a bill• Saskatchewan: considering legislation• New Brunswick: considering legislation• British Columbia: urging feds to take action
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Stay Tuned
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• http://www.chnet-works.ca
• Webinar releasing results of YSS 2012/2013 scheduled for June 3, 2014
The Propel Centre for Population Health Impact was founded by the Canadian Cancer Society and the
University of Waterloo.
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