founder director of consultingmrkto.b2bmarketing.net/rs/085-vab-435/images/14.05-14.35... ·...
Post on 08-Jun-2020
2 Views
Preview:
TRANSCRIPT
Robert Hollier Director of Consulting
Alisha Lyndon Founder
Interactive Q&A https://glsr.live/join/ABM
$100m+ in
revenue
9 top
accounts
Kick off
ABM pilot
2016
Shifting sands
_
Changing
of the guard
Dramatically
changing landscape
for key clients
Fee competition,
rising costs and asset
growth
Flight from active to
passive index products
3. Value
based
propositions
2. ABM
formula to
tackle new
challenges
1. Marketing
as the
growth
engine
1. Marketing as the growth engine
_
2. ABM formula to tackle new challenges
_
3. Value based propositions
_
X5
Propositions
Top 58
accounts and
beyond
Developing
$MM
opportunities
1. Think beyond
the immediate
accounts
2. Apply ABM
thinking to
product
3. Re-consider
how you can get
close to the
business
Where next?
_
Differentiate the
relationship
Where next?
_
GTM with partnerships
& JVs
Robert Hollier Director of Consulting
Alisha Lyndon Founder
top related