fragrance seminar

Avon Fragrance Training Workshop

•97% of women wear fragrance on a regular basis.

•Some of the most precious and special ingredients are used in Avon fragrances.

•Avon began as perfume company in 1886.

•Each year over 1,000 women participate in testing Avon fragrance creations. The final selections are those the consumer rates highest against leading competitive fragrances for overall appeal and purchase interest.

•Avon has won numerous “Fifi” awards for outstanding package design from the International Fragrance Foundation

Avon Fragrance Facts:

Reasons for Choosing a Fragrance

Image

andScent

Let’s look at Image…

The information is there for the customerBrochurePackagingDescriptive words

Let’s look at Scent…

Linked to wishes and fantasies Helps with expressing who they aspire to

be. Tied to anticipation, expectation, hopes

and dreams

Treasure it Always

Where Passion Blossoms

A Lush and Liberating Journey of the SensesHow far you go is up to you.

Your Beauty Captivates and Inspires

Let it Warm Your Heart

Women’s Fragrance Families

FloralCitrus / Fruity / Floral

OrientalFloriental

Floral MuskAldehydic Floral

Chypre Floral

Fragrance Forms

ParfumEau de ParfumEau de Toilette

Cologne

Parts of a Fragrance

Top Note“First Impression”

Mid Note“Heart”

Gives the fragrance its overall character , or signature.

Base Note“Lasting Impression”

“Foundation”

5 Steps of Fragrance Layering

1. Cleansing - shower gel2. Moisturizing – body lotion

3. Freshening – talc, deodorant4. Perfuming – fragrance form

5. Boosting – reapplying to refresh

When customers understand fragrance layering, it’s great for add-on sales.

Scent Secrets

Can Spoil over time Body Chemistry Food Rubbing Weather 14 Ways to use Perfume

By far, the most effective way to increase sales is to:

Know your customer’s needs and interests (and keep a record).The best way to do this is to use

the “fragrance consultation”with your customers.

Fragrance doesn’t last long enough.

Handling Objections:

Recommend different fragrances and give samples. Tell customer that fragrance mixes with the individual’s

body “chemistry”. Experiment until she finds a good match.

Use the information and descriptions from the fragrancecharts and get the customer to try and Avon fragrance.

Recommend layering or a stronger form of the fragrance.

Fragrance doesn’t smell good on me.

I wear a different company’s fragrance.

Avon ProductsCertificate of Training

This certificate certifies that

________________Has completed training on

“How to Sell Fragrance.”

This certificate also acknowledges a commitment to learn more about the Avon Fragrance Opportunity and use the tools available to help Representatives increase their sales and earnings.

District Sales Manager