free tech tools - voa 2012

Free Technology Tools for Better Engagement,

Efficiency & Cost Controls

Jennifer Reissaus, MASAdvertising Specialties Alliance

Volunteers of AmericaFebruary 8, 2012

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Free Technology Tools

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Free Technology Tools

Content will be available for download.

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Free Technology ToolsOverview

- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Free Technology Tools

- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Marketing -Slideshows

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Slideshare

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Slideshare

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Slideshare

By Category

By Tag

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Slideshare

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Slideshare

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Slideshare

Useful content =

more views

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Slideshare

Don’t forget your contact information!

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Slideshare

• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)

• Stored online; share publicly or privately (PRO only.) • Add audio to make a webinar. • www.slideshare.net

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Slideshows

How could you use slideshows?- Useful information that speaks to your

target market- Customer-specific presentation- Case study collection- What’s new in your industry- ???

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Marketing –Stock Images

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crestock

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crestock

Read this!

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crestock

www.crestock.com

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iStockphoto

Free Photos!

Free Vector Files!

Free Audio!

Free Video!

Free Flash!

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iStockphoto

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iStockphoto

Read this!

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iStockphoto

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iStockphoto

www.istockphoto.com

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Marketing - Surveys

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Surveys - Zoomerang

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Zoomerang

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Zoomerang

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Zoomerang

zoomerang.com

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Surveys - SurveyMonkey

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Surveys - SurveyMonkey

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Surveys - SurveyMonkey

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SurveyMonkey

surveymonkey.com

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Marketing - Surveys

How can you use surveys?- Vote on golf tournament prizes- Choose apparel styles- Ask subscribers to choose next

article topic- ????

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Marketing - Email

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Email Marketing - MailChimp

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Email Marketing - MailChimp

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Email Marketing - MailChimp

- List Management- Templates- Autoresponders (Paid plan only)- Segmented lists- Unlimited images - And more….

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Marketing - Email

mailchimp.com

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Free Technology Tools

- Marketing - Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Organization – Bookmark in the Cloud

“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.”

- www.wikipedia.org

Cloud = Internet = Online

In the Cloud????

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Organization – Bookmark in the Cloud

del.icio.us OR

www.delicious.com

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delicious

Plays nice with Firefox……

and with Internet Explorer……

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delicious

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delicious

Or - Right Click to see the dialog box

Use the button

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delicious

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delicious

Tags, not folders

In the cloud – access anywhere

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Organization – Web Notebooks / Clippers

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Zoho Notebook

• Clip portions of web screens or entire screens

• Text & Images• Organize into notebooks• Sections within notebooks• Stored in the Cloud

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Zoho Notebook

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Zoho Notebook

Right Click to see the dialog box

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Zoho Notebook

Or use Quick Link

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Zoho Notebook

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Zoho Notebook

notebook.zoho.com

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Evernote

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Evernote

Finds text in

graphics!

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Evernote

• Shines as a capture tool

• Replaces notebooks / scraps of paper / napkins / Post-It notes

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Evernote

• Shines as a capture tool

• Replaces notebooks / scraps of paper / napkins / Post-It notes

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Evernote

• Sync between online / desktop / mobile device

• Free iPod/iPhone App

• Android now available

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Evernote

www.evernote.com

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Organization – Web Notebooks / Clippers

How can you use Web Notebooks?- Collect information on clients /

prospects- Collect information on upcoming

events

- ????

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Organization – Email

• Email – use the filters!• “Filter” or “Organize” or “Rules”• Automatically send emails to folders (or tag)

based on sender, subject, etc.

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Organization - Email

Email – view by Thread / Conversation Topic

- Read entire thread before commenting

- Keep track of the conversation

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Organization - Email

Before

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Organization - Email

After

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Organization - Email

How to (MS Outlook):

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Organization – To-Do Lists

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CheckVist

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CheckVist

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CheckVist

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CheckVist

- Multiple Lists- Nested Lists / collapse-expand- Due Dates / view by due date- Tags / view by tag- Color tasks to show priority- Search for text, tags, due dates – in one list

or across all lists- New features added based on user voting

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CheckVist

www.checkvist.com

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Finding a Meeting Time

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When Is Good

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Finding a Meeting Time

www.WhenIsGood.net

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Free Technology Tools

- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Doing / Seeing – Transferring Large Files

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Transferring Large Files

• File Transfer / Share• File Sync – between multiple computers• Online Backup – FREE to 2GB• Version History• Premium plans available• www.dropbox.com

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Transferring Large Files

• FREE – 5GB storage • Send files up to 25MB ea.• Premium plans available• www.box.net

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Transferring Large Files

• FREE – Send files up to 100MB ea• Premium plans available• www.yousendit.com

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Doing / Seeing – Screen Capture

OLD WAY• PrintScreen – Copies full screen image to

clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)

• Alt-Printscreen – Copies active window image to clipboard.

• Right-click on image – Download image as saved file. Insert file into document.

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Doing / Seeing – Screen Capture

NEW WAYSnippy –

- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)- Press shift to draw rectangle instead of free-form.- www.bhelpuri.net/Snippy/

to download & install

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Snippy

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Snippy

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Snippy

1. Download executable (snippy.exe) to your hard drive.

2. Add a shortcut to the executable to startup folder.

3. Click on Snippy icon in SystemTray to use.

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Doing / Seeing -Creating PDF Files

Installs as a printer

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CutePDF

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CutePDF

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CutePDF

• Universally-readable format• CutePDF.com

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Doing / SeeingShortening URLs

http://ppai.org/NR/rdonlyres/50D28EED-E869-47EC-8563-4E1DC4DF3A0D/0/DimensionalMailings.pdf

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Doing / SeeingShortening URLs

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TinyURL

Customize your link

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TinyURL

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TinyURL

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bit.ly

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bit.ly

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bit.ly

Log In to customize your link.

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bit.ly

Reports Click Traffic

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Free Technology Tools

- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Alternatives to MS Office

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Alternatives to MS Office - OpenOffice

Word

Powerpoint

Excel

Access

Visio

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OpenOffice

- Opens Microsoft Office files- Save as Microsoft Office files- Windows, Linux, Mac version- Files stored locally- www.OpenOffice.org

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Alternatives to MS Office - Google Docs

More than a search tool…..

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Google Docs

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Google Docs

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Google Docs

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Google Docs

Word

PowerpointExcel

Visio

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Google Docs

- Opens Microsoft Office files- Save as Microsoft Office files- Files stored in the Cloud / Export to

local drive- docs.Google.com

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Zoho

Powerpoint

Excel

ProjectWord

Access

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Zoho

- Opens Microsoft Office files- Save as Microsoft Office files - Files stored in the Cloud / Export to local

drive - Use Google Gears for offline access- Many apps to explore!- Zoho.com

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Alternatives to Adobe Photoshop

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Photoshop Alternatives – The GIMP

• The GNU Image Manipulation Program

• Closest free alt. to Photoshop

• Windows, Unix, Mac• Great tutorials• www.gimp.org

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Photoshop Alternatives – The GIMP

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Photoshop Alternatives – paint.net

• Another close alt. to Photoshop

• Windows• Great tutorials• www.getpaint.net

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Photoshop Alternatives –paint.net

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Alternatives to Adobe Illustrator

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Inkscape

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Illustrator Alternatives – Inkscape

• Opens SVG, SVGZ (zipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org

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Free Technology Tools

- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Collaboration Tools

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Collaboration Tools

Why?• Keeps everyone informed.• Easier for the client – no repetitive

e-mails, everything is in one place.• If a client project – you get insight into

decision makers & decision process.

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Collaboration Tools –Zoho

• Collaboration integrated into many Apps• www.zoho.com

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Collaboration Tools –Google docs

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Collaboration Tools –SpringNote

springnote.com

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Collaboration Tools –CheckVist

checkvist.com

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Collaboration Tools

How would you use a collaboration tool?• Develop client’s brochure content /

wording / design• Design promotional campaign – timelines,

content, responsibilities• ?????

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Real-Life Scenario

Create project plan

Survey recipients about topics

Brainstorm Ideas for next presentation

Research & bookmark content

Create presentation

Snip visual content from Web

Pull Clipart

Post presentation

Shorten link URL

Receive meeting request

Find meeting time

Collaborate

Create custom background

Email presentation link

Clip Web Content (with permission)

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Free Technology Tools

Top 3 you will use &

How you will use them

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Free Technology Tools

Where do I find this stuff?

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lifehacker

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lifehacker

Search for hivefive + subject

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lifehacker

1. CallForContenders

2. Results

3. Followup

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lifehacker

Read the comments!

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lifehacker

lifehacker.com

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dogpile

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dogpile

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dogpile

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dogpile

dogpile.com

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Kim Komando

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Kim Komando

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Kim Komando

komando.com

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Where to get this presentation

http://slidesha.re/TechToolsVOA2012

Questions?

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Free Technology Tools

Please fill out the Evaluation Form

Thanks for attending

http://slidesha.re/TechToolsVOA2012

Jennifer Reissaus, MASAdvertising Specialties Alliance

jmr@asalink.com

www.asalink.comMarketingThatSticks.com