fresh content - user generated content and search visibility

Fresh ContentUser Generated Content

Barbara CollCEO, WebMama.com

Search Engine Marketing Services

Fresh Reviews

Did you ask forconsumer

engagement?

Yosemite Rose Cottage B&B

- Trip Advisor Reviews

- Negative

- Sparse

“I won’t read them”Kate, Owner

but the engines do……………………

Point this out. Use it on site.

Have a sense of humour about your

pets.

Real-Time Communication

Are you constantly feeding the search beasts?

VMwareVirtualization

PC on a MAC - Fusion

Provide the community

Engage with the community

Spread the word

Suggest an action

Indexable Communities

User-Generated Content. Threads created, and responded to, on a minute-by-minute basis. Being found in past 24 hours by

Google search.

Fusion TwitterResponses to User-Generated Content creating more content. Being found by twitter search

function.

Fusion Blogs

o http://blogs.vmware.com/teamfusion/

User Generated Content. Blog postings with

comments.

Social Media Blanket Coverage

o http://www.vmworld.com/community/socialmedia/

Get Visible

Dominate the Search Results

Barbara C. Coll, CEOWebMama.com Inc. www.webmama.comblog.webmama.com