friendship circle 5 steps to increasing visibility & interaction

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444

Joe Apfelbaum – Online Marketing

Follow Joe on Twitter: @joeapfelbaum

Friend Joe on Facebook: facebook.com/joeapfelbaum

Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum

Engaging Your Community:

5 Steps to Increasing Visibility & Interaction

Find out more about Ajax Union‘s products and services at: www.ajaxunion.com

Engaging Your Community

What’s your plan?

Agenda

• Search Engine Optimization (Organic SEO)• Content Marketing (Blogging, Q&A)• Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO)• Email Marketing (Mail Chimp, Constant Contact)• Online Video (Youtube)

#1 Search Engine Optimization

SEO is the process that helps your website become visible to Search

Engines

Define your SEO goals

1) Research Keywords2) Create Campaigns 3) Measure Results

#2 Content Marketing

Content Marketing

“Marketing Is Impossible Without

Great Content.”

• Blogging• Articles• Press Releases• eBooks• Infographics • Case studies • How-to guides • Q&A’s

Content for your company can be presented in a variety of media, including:

Blogging

• Blog to build positive brand name recognition

• Blogging allows your humanize your business

• Blogs generally rank really well in SEO

• Prove that you’re an expert in your field!

Do you have a blog for your business?

Content Marketing

So You Have Content.Now What?

#3 Social Media

Social Media

“Your CompetitionIs Social.”

Where are you?

• Facebook• Twitter• Linkedin• Google +• Pinterest• Instagram

87% of content marketers use social media to engage their community!

Social Media Optimization

LinkedIn

http://blog.linkedin.com/2013/01/09/linkedin-200-million/

#4 Email Marketing

Email Marketing Overview

• Build Your List• Message• Reporting• Optimizing

Dissecting an Email Message

#5 Online Video

Video

“People spend 20 seconds on video.”

YouTube is the second largest Search Engine!

• More than 1 billion unique users visit YouTube each month• Over 4 billion hours of video are watched each month on

YouTube• 72 hours of video are uploaded to YouTube every minute

Video Blogging

• Great for building your brand and creating regular content for your business!

• Ideas for video blogs:– Product videos– “How-To” videos– Commercials– Viral Videos (more creative and fun)

• Goal: generate engagement with your videos– Encourage comments and feedback, and follow up

when people do leave messages!

Check out GrowTime! A web series where CEO Joe Apfelbaum talks about

business, marketing, and technology!

www.growtime.tv

Our YouTube Channel

http://youtube.com/ajaxunion

Recap

• Search Engine Optimization (Organic SEO)• Content Marketing (Blogging, Q&A)• Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO)• Email Marketing (Mail Chimp, Constant Contact)• Online Video (Youtube)

SPECIAL BONUS!

Ajax Union Events!

For more events, visit www.ajaxunion.com/events Email: events@ajaxunion.com

You’re invited to attend our Google

Adwords Workshop on

7/11!

Ajax Applications

•http://www.kiwiseo.com/•http://www.rankzen.com/•http://intromoose.com/

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?

Thank you!

Find out more about Ajax Union: www.ajaxunion.com

What Strategies Are YOUGoing to Implement TODAY?

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444