friso & webpower china: engaging customers along the journey

Friso &Webpower ChinaEngaging customers along the journey

Engaging customers along the journey

Friesland Campina (since 1879) is one of the world’s largest dairy companies, providing millions of consumers all over the world with daily products containing valuable nutrients.

Challenge:How to increase brand awareness and customer loyalty by segmenting consumers while having limited resources?

Segmenting the audience

Segments in the database where identified and target groups defined.

By checking activities, reactivating or removing inactive data and complete missing data all consumer information was structured and added to the target groups.

Relevant content

Tag members and segment in different groups based on number of weeks of pregnancy or the age of the baby.

Specific content in emails for each segment, by matching keywords in the block template.

Results

“I’d love to see more emails from Friso, since it is really useful as a new father. The content is personal and my version contains lots of useful information”. Liucheng Hu, Friso customer about Friso’s newsletter.

Webpower

We help our clients worldwide to enhance their

online engagement through marketing automation

solutions and supporting services.

incr

ease

d m

arke

ting

auto

mat

ion

increase ROI

untargeted• email marketing• newsletter

targeted• profiling• scoring

campaign programs

• event driven• trigger

integrated• data• channels, mobile

dialogue marketing

• Focused on customer instead of campaign

Evolution to Marketing Automation

Webpower E+ solution

All-in-one Marketing Automation Platform

Full Service

Email Marketing

SMS Marketing

Wechat Marketing

Intelligent Marketing

Creative Design

Project Management

Customized TrainingConsultancy

Our customers

It’s all about sending

the right message the right time

the right person the right channelthe right frequency

Improve working efficiency

Improve the overall marketing effect

Optimize channel marketing efficiency

77% 65% 58%

Webpower Marketing Solution

Founded in 1999The Netherlands

5.000.000.000emails annualy

250 employeesAround the world

info@webpower.es

info@webpower.se

contact@webpower.de

contact@webpower.nl

Asia:CH: info@webpowerchina.comENG: info@webpowerasia.com

Contact Us!

Why Webpower?

Any questions?

info@webpowerasia.com