from messages to connections

Nick Drandakis

f i l t e r i n g

•Ignore messages•Insist on involvement and resonance•Maintain control over their privacy•Prefer peers’ endorsements

Turning to communities, consumers...

anyone can influence anyone

friendship is no longer local or face to face

new influencer ecosystem fundamentally changed how we buy

products - services

Abundance of information

in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media“

”Seth Godin

www.bmw-web.tv

corporate blogs

there is no demand for messages“ ”Doc Dearls

the Domino’s fiasco

the Community Manager

•Consumer: from Messages to Connections•Media: from Push to Pull interactions•Operations: from Campaigns to Conversations

the Community Manager

3 major shifts

Blue Ocean

CONNECT WITH ME:

Nikos Drandakis: www.nylon.gr

@Twitter: twitter.com/drandakis

@e-mail drandakis@gmail.com

this presentation is always available at www.slideshare.net/nikos/

Business