fsms mobile advertising
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What is FSMS?
Thursday 08 September 2011
What is FSMS?
A single web and mobile interface that handles users’ sms,
facebook and twitter communication
in one convenient stream
Thursday 08 September 2011
FSMS Community
Thursday 08 September 2011
FSMS Community
250,000 registered users
Thursday 08 September 2011
FSMS Community
250,000 registered users50,000 new registrations every month
Thursday 08 September 2011
FSMS Community
250,000 registered users50,000 new registrations every month2,000,000 messages sent per month
Thursday 08 September 2011
FSMS Community
250,000 registered users50,000 new registrations every month2,000,000 messages sent per month50% enrolled as students at University or Technicon
Thursday 08 September 2011
Why is it so popular?
Thursday 08 September 2011
Why is it so popular?
Anyone can SMS for free
Thursday 08 September 2011
Why is it so popular?
Anyone can SMS for freeOne single communication stream for all channels
Thursday 08 September 2011
Why is it so popular?
Anyone can SMS for freeOne single communication stream for all channelsAnytime anywhere convenience
Thursday 08 September 2011
Demographics - Age Profile
Thursday 08 September 2011
Demographics - Age Profile
Under 162%
Age 16-2464%
Age 25-3428%
Age 35+5%
Thursday 08 September 2011
Demographics - Gender split
Thursday 08 September 2011
Demographics - Gender split
Male45%
Female55%
Thursday 08 September 2011
Demographics - Geo Distribution
Thursday 08 September 2011
Demographics - Geo Distribution
0 20000 40000 60000 80000
Gauteng
Western Cape
Kwa Zulu Natal
Eastern Cape
Limpopo
Free State
Mpumalanga
Northwest
Northern Cape
Thursday 08 September 2011
Advertising Opportunities
Thursday 08 September 2011
Call to Action - SMS Tags
Thursday 08 September 2011
Call to Action - SMS Tags
Thursday 08 September 2011
Call to Action - SMS Tags
Target by age, gender and location
Thursday 08 September 2011
Call to Action - SMS Tags
Target by age, gender and locationFilter by keywords and time band
Thursday 08 September 2011
Call to Action - SMS Tags
Target by age, gender and locationFilter by keywords and time bandTerminate on mobisites, surveys or rich media files
Thursday 08 September 2011
Branding - Graphic Banners
Thursday 08 September 2011
Branding - Graphic Banners
Thursday 08 September 2011
Branding - Graphic Banners
Thursday 08 September 2011
Why advertise on FSMS ?
Thursday 08 September 2011
Why advertise on FSMS ?
Be relevant in conversational advertising
Thursday 08 September 2011
Why advertise on FSMS ?
Be relevant in conversational advertisingTarget accurately
Thursday 08 September 2011
Why advertise on FSMS ?
Be relevant in conversational advertisingTarget accuratelyMinimise wastage
Thursday 08 September 2011
Why advertise on FSMS ?
Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quickly
Thursday 08 September 2011
Why advertise on FSMS ?
Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quicklyEnjoy above average response rates
Thursday 08 September 2011
Why advertise on FSMS ?
Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quicklyEnjoy above average response ratesGet prompt & accurate campaign analysis
Thursday 08 September 2011
Why advertise on FSMS ?
Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quicklyEnjoy above average response ratesGet prompt & accurate campaign analysisBuild lasting relationships with consumers
Thursday 08 September 2011
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