fundly engagement campaigns 08 22 11

Dave Boyce, CEO, Fundly

Engagement

Definition of Engagment

A reciprocal contract between two entities whereby each gives and receives over time

WHY?

The tapper tapped

the rhythm

of a well-known

song

The listener tried to guess the song

3120only

of

WHY?

The Contract Goes Both Ways

1. Make your ask significant

Psychology of Engagement

Happy people

give more.

Giving makes people

happier.

Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen, Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991), Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….

The Contract Goes Both Ways

1. Make your ask significant2. Make your give

meaningful

Help us prepare locally for natural disasters

Significant Ask

Meaningful Give

You can learn more / stay up to date

You can “join” (follow) for updates

Personal

Real and up to date

So what can I do Tomorrow?

1. Make sure your story is clear2. Make sure a supporter can “join” your

organization– Pick a platform—don’t build this yourself

3. Make sure your ask is significant and clear

4. Make sure your give is meaningful and clear

5. Don’t be shy6. LAUNCH!

“Con

trac

t”

Text “Fundly” to 77948For a promotional code good for 60 days

free

Good Luck!

Text “Fundly” to 77948For a promotional code good for 60 days

free

Good Luck!