fundraising
Post on 17-May-2015
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Fundraising, Donor Relations and ConnectionsFour Fundraising Steps
6.9.10
Statistics• Total giving to charitable organizations was
$307.65 billion in 2008.
• As in previous years, the majority of that giving came from individuals -$229.3 billion (75%).
• Giving by bequest was $22.6 billion, foundations gave $41.2 billion, & corporations donated $14.5 billion.
• Religious organizations received the most support-$106.9 billion. The next largest sector was education with $40.9 billion.
All data property of Giving USA 2008, the Annual Report on Philanthropy, published by the AAFRC Trust for Philanthropy.
Individual Statistics• 89% of households give
• Average annual contribution $1,620
• Electronic gifts up 50%. Highest giving months June and December with December quadrupling compared to prior months.
• 86% of individuals said they are most motivated to give by the notion of "meeting critical needs"
• 83% of individuals said "giving back to society" is motivational
• 80% of individuals said they are most likely to make contributions to educational organizations, with religious (72%) and health organizations (70%) following in popularity.
Donor Relations + Connection = Fundraising
• Rethink Fundraising
• Not about the event
• More about relationships
• More about the connection to the cause
Ripples in the Water
CauseBoard
EmployeesMembers
Community
Step 1: Cultivation
• Be Strategic
• Research
• Reach Out
• Build Relationship
Step 2: Connection
• Emotional Connection
• Engagement
• Face to Cause
• Key Messaging
Step 3: Stewardship
• Prompt Thank You
• Let Donor Know Where Their Money Went And How They Helped
• Monthly Touches
• Stewardship calendar
Step 4: Retention
• Create Awareness
• Personally Connect to Cause
• Grow Loyalty
Creating A Virtuous Cycle
Event Fundraising Rules
• Want greatest return on investment
• Not too time intensive
• Donors are savvy and want more money to go to cause
• Keep expenses down
Fundraising Ideas• Cultivation Event
• Board and employees
• Include members
• Scrip Program: www.scrip.com
• Paper Graduation Cap Sale
• Web/Social Media
• Good Search/Good Shop
• Chipin
• Include Community
• Cause Marketing
• Partner with Schools
• Rethink Fundraising
• Build Relationships
• Create Connections
• Engage Community
Successful Fundraising
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