future of social recruiting - dallas, tx

Welcome Texas Tornadoes: How to Help •  Text "REDCROSS" to 90999 to make a $10 donation

Wifi Connection: Connect to “Kimpton” •  Option 1 (wifimarch@kimptongroups.com)

Conference Hashtag: •  #JobviteDAL

#JobviteDAL

Social Recruiting Playbook: 10 Winning Strategies for 2012 Jason Daniels

Sales Manager

#JobviteDAL #JobviteDAL

ALL JOB SEEKERS

SUPER SOCIALS

19%9%

7%

32%26%

18%

Social Recruiting for 2012 Social recruiting is more than just a buzzword.

Job seekers who modified privacy settings in the last year with work in mind.

#JobviteDAL

Social Recruiting Starbucks has dedicated social network channels for recruiting.

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Hiring Collaboration

Recruiter CRM

Applicant Tracking

Nothing slips through the cracks with efficient, responsive candidate management. Easily search, screen and schedule.

Make a real difference in the productivity of your whole team with easy collaboration every step of the way.

Bring together leads from all sourcing activities, then engage and communicate with your talent pool.

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Facebook App for Recruiting

Seamless Social Recruiting

The easiest way to get the word out. Target and track talent across every popular social platform in seconds.

Get more high quality referrals by making it a breeze for everyone in your company to refer friends and contacts.

Tap into the reach of Facebook by automatically sharing open jobs at your company with fans and friends.

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Viral Employee Referrals �  

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Powerful Reporting and Analytics

Branded Career Site Convert visitors into candidates with an engaging, social career site and inviting application process.

One intuitive platform integrates all your job promotion activities and metrics wherever they are on the web.

Personalized dashboards give everyone the y need – real-time insights into what works.

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Recruitment Marketing �  

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Effective Hiring Collaboration Start with a plan to get everyone involved, and make sure it is easy for everyone. 1.  Employee engagement is challenging; 2.  Identify points of contention in current workflows; 3.  Make it easy for everyone.

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Streamline Workflow to Drive Collaboration Yelp has a unique workflow process to keep things on the go.

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Career Sites that Sell Have a roadmap for conversations for potential candidates. 1.  Decide the types of candidates you want 2.  Plan on how to attract them to apply 3.  Make it easy for candidates to find out what they need to

apply

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Career Sites that Sell - RMS

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Employee Referrals Start with a plan to get everyone involved, and make sure it is easy for everyone. 1.  Employee engagement is challenging 2.  Identify points of contention in current workflows 3.  Make it easy for everyone

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Employee Referrals Chiquita connections can post on Facebook, Twitter and LinkedIn or send an email.

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Facebook Recruiting Apps Recruiting on Facebook should be a section in your overall social recruiting strategy. 1.  Think about the type of candidate on Facebook; 2.  Target them differently than other networks like LinkedIn; 3.  Develop a plan of action and benchmark goals.

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Facebook Recruiting Apps Whole Foods Market Naperville has integrated the Jobvite Work With Us Facebook App.

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Facebook Recruiting Apps Zynga has integrated the Jobvite Employee Facebook App.

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Recruitment Marketing Begin with a clear understanding of your talent brand and what candidates you want to attract. 1.  Not everyone who is qualified for a position is a good fit 2.  After identifying your candidates, build email campaigns 3.  Gear your career site towards desired applicants

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Recruitment Marketing TiVo sends separate recruiting emails twice a month to all employees with important recruiting information.

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Recruiter CRM Should be an accent to the plans designed for your talent acquisition campaigns. 1.  Determine which communication channels to use; 2.  Help organize and market to candidate pool.

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Benchmarks and Recruiting Analytics Analytics are essential to frame what works best and what needs to be fixed in your strategy.

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Benchmarks and Recruiting Analytics It is critical to decide which metrics are best for you and for your team members. Not every metric matters for everyone. 1.  How are the most qualified candidates finding your jobs; 2.  What is your career site conversion rate?

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Benchmarks and Recruiting Analytics Benefits: 1.  See which tactics work and where to allocate spend 2.  Develop goals for continual improvement 3.  Get results from different campaigns and test theories

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Jason Daniels Sales Manager jdaniels@jobvite.com

@jobvite

www.facebook.com/jobvite

www.linkedin.com/in/jobvite

www.youtube.com/jobvite

#JobviteDAL

Break

Texas Tornadoes: How to Help •  Text "REDCROSS" to 90999 to make a $10 donation

#JobviteDAL

Jobvite  Event  –  Top  Trends  in  Employment  Screening    

Bill  Glenn  -­‐  @williamwglenn  VP,  Marke4ng  &  Alliances  

March  23,  2012  

#JobviteDAL  

#JobviteDAL #JobviteDAL  

Company  Overview  

 •  Founded  in  2006  

•  HQ  in  Bothell,  WA  

•  175  employees  and  growing    •  Single  solu4on  to  manage  

the  hiring  process    •  Recognized  for  innova4ve  

products  and  award-­‐winning  service  

TalentWise  +  Jobvite  Customers  

STATISTICS  THAT  WILL  KEEP  YOU  UP  AT  NIGHT  

RESUME  MISREPRESENTATION  

3  in  10  

Source:  Harris  Interac4ve  Survey,  2011  

PEOPLE  THAT  HAVE  CRIMINAL  HISTORIES  

65  million  

Source:  ESR,  2011  

ILLICIT  DRUG  USAGE  IN  THE  WORKPLACE  

1  in  6  

Source:  SAMHSA  study,  2010  

COST  OF  ILLICIT  DRUG  USAGE  IN  THE  WORKPLACE  

5x  &  300%  

Source:  SAMHSA  Study,  2010  

SOCIAL  MEDIA  SCREENING  USAGE  

80-­‐90%    

Source:  Jobvite  and  Reppler  

450M   490M  462M     845M  130M   80M  

The  Alarming  Part!  

69%  of  recruiters  admi]ed  sleuthing  a  

candidate’s  social  networking  profile  and  later  rejec4ng  their  applica4on  based  on  

the  content  they  found  

Source:  Reppler  

SOCIAL  MEDIA  SCREENING  LEGAL  PITFALLS  

•  No  formal  policies  or  protocols  in  place    •  Must  be  compliant  with  FCRA  •  Mul4ple  online  iden44es  •  Matching  to  the  CORRECT  online  iden4ty    

BEST  PRACTICES  IN  EMPLOYMENT  SCREENING  

• Embrace  social  media!    

• Seek  advice  

• Keep  detailed  records  

• Go  the  extra  mile  to  ensure  your  candidates  are  treated  fairly  

Best  PracYces  for  Social  Media  Screening  

Leverage  New  Employment  Screening  Tools  

TalentShield  –  www.talentshield.com  

DON’T  JUST  USE  TOOLS;  INTEGRATE  THEM  WITH  YOUR  APPLICANT  TRACKING  SYSTEM  

Source:  Aberdeen  Group,  2011  

Benefits: ü  Increase efficiency by eliminating duplicate data entry ü  Reduce risk by lowering the probability of manual data entry errors ü  Increase productivity by eliminating the need to work in multiple systems ü  Improve compliance by automating and tracking your hiring process from

end to end

PRE-POPULATED CANDIDATE INFO

AUTOMATIC REPORT STATUS

•  Single Sign-On •  Encrypted Transport •  Intuitive Interface

#JobviteDAL  

#JobviteDAL  

THANK  YOU!  

CASE STUDY: INCREASING EMPLOYEE REFERRALS

Emilia D’Anzica Director, Customer Success

#JobviteDAL

WHY HAVE AN EMPLOYEE REFERRAL PROGRAM?

• Ease of Use • Return on Investment • Brand & Culture • Tracking and Reward

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Jobvite Your Network – a Viral Way to Reach the Right Talent

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Unique Links and Automatic Tracking Help You Measure Impact

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Make It Easy for Employees to Get Involved with Jobvite Publisher

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Target Talent Directly by Matching Contacts to Jobs

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Engage Your Fans and Followers

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Weekly Job Reminders to the Company

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Engage Employees and Track Referrals

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Activation Overview – 4 Easy Steps

1 Kickoff •  Target Go-Live Date •  Data Fields and Imports •  Career Site Survey •  Jobvite Messaging •  Employees and My Account

Configuration •  Account Settings •  Approval Workflow •  Candidate Workflow •  Evaluation Forms •  Offer Letters

Testing and Training •  HR and Recruiter Training •  Test Drive •  Video Library on Community

Go Live •  Activate Career Site •  Update Job Links •  Invite Employees

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3 4

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Case Study

Challenges •  Growing company •  Advanced hiring technology needed •  Decentralized offices •  Intense competition for talent

Solution •  Jobvite Hire for ATS •  Web 2.0 SaaS solution •  Centralized recruiting data •  Full access to social media

Results •  Employee referrals have doubled •  Easier to achieve 10% growth •  Decreased use of agencies

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Value created for customers

Jobvite customer

actual referral hire rate

average referral hire rate

referral upside

sample per hire savings

2011 hires

total referral hire savings

Company 1 73% 22% 51% $4,000 128 $261,120

Company 2 31% 22% 9% $4,000 571 $205,560

Company 3 50% 22% 28% $4,000 302 $338,240

Company 4 27% 22% 5% $4,000 2315 $463,000

#JobviteDAL

Emilia D’Anzica Director, Customer Success emilia@jobvite.com

@jobvite

www.facebook.com/jobvite

www.linkedin.com/in/jobvite

www.youtube.com/jobvite

#JobviteDAL