future of social tv by cate trotter

The  Future  of  Social  TV  

Cate  Tro2er  –  Head  of  Trends  

Twi2er:  @insidertrends        

@InsiderTrends  

Client  list  

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It  makes  sense!  

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TV  wants  to  be  social  59%  of  BriDsh  people  use  smartphones  to  discuss  what  is  on  TV  

Source:  Chuck  Parker,  March  2012  

38%  say  that  browsing  the  web  enhances  their  TV  watching  experience  

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Shows  want  feedback  “It’s  like  having  millions  of  producers  working  with  you”  

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The  social  TV  explosion  American  homes  with  Smart  TVs  

Source:  Bite  CommunicaDons,  February  2012;  YouGov,  February  2012  

6.2  million  Brits  have  a  connected  TV    3.1  million  are  planning  to  buy  one  in  the  next  12  months  

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What  will  happen  next?  

What  will  happen  next?  

Social   FuncDonal  @InsiderTrends  

What  will  happen  next?  

Social   FuncDonal  @InsiderTrends  

Full  integraDon  

#RedCarpetQA  

3.8  million  social  media  comments  during  the  show  –  up  300%  on  2011  

Source:  Wall  Street  Journal,  February  2012   @InsiderTrends  

Seamlessness  

More  live  events,  more  premieres  

Co-­‐creaDon  on  live  TV  

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Co-­‐creaDon  on  live  TV  

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Crowd  creaDon  and  curaDon  

What  will  happen  next?  

Social   FuncDonal  @InsiderTrends  

Everyone  becomes  a  broadcaster  

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Simple  broadcast  systems  win  

www.bambuser.com  @InsiderTrends  

Everyone  becomes  a  broadcaster  

www.redbull.tv  

TV  gets  a  long  tail  

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Passion  is  key  

Personalised,  useful  recommendaDons  

Personalised  sites  and  experiences  increase  conversions  by  as  much  as  400%  

Source:  Adtelligence,  December  2011  

Social  discovery  

h2p://zeebox.com  

Social  discovery  

4Seven  from  Channel  4  

InteracDve  ads  

h2p://wioffer.com  

73%  of  viewers  would  like  to  interact  with  TV  commercials  for  products  they  are  interested  in  

Source:  Chuck  Parker,  March  2012  

User-­‐requested  ads  

300%  increase  in  sales  for  show  related  fan  items  aker  the  deployment  of  a  sync’d  second  screen  app  

Source:  Chuck  Parker,  March  2012  

New  business  models  

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New  revenue  streams  

h2p://Dnyurl.com/jimmy-­‐app   @InsiderTrends  

Conclusion  

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The  new  social  space  

Look  to  social  media  

ExperimentaDon  =>  best  pracDce  

More  from  us…  The  Future  of  Digital  Entertainment  (Publishing/Games/Music/Film/TV)  Tuesday  20th  March,  6pm-­‐8pm    

h2p://Dnyurl.com/future-­‐dig-­‐ent      The  Future  of  MulDchannel  Retail  

Tuesday  17th  April,  6pm-­‐8pm    

h2p://Dnyurl.com/mulDchannel-­‐retail  

Bespoke  trend  strategy,  presentaDons  and  workshops  @InsiderTrends  

Trend  PresentaDons  &  Reports  

Trend  Strategy  and  Workshops  

www.insider-­‐trends.com    

+44  (0)  844  504  8080  cate@insider-­‐trends.com  

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