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April 5 & 6

Gallup World Headquarters, Washington, DC

Organized by

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EVOLVE SOUND

INTO INSIGHTS.

DanielTjondronegoro

C0-Founder Beatgrid Media

@BeatgridMedia

www.beatgridmedia.com

Media Effect Researchwith today’s multi screen TV behavior…

Convert Ambient Soundinto new Insights

Our Why

“Around the world, weare increasingly seeing the

need from media owners to

better understand audiences acrossscreens

to drive programming andmonetisation

decisions”.

- Erica Boyd

WHO IS REALLY EXPOSED TO

YOUR MEDIA?

HELP YOU BUILD

TRANSPARENT

CROSS MEDIA

METRICS

Passively Track multi-screen

TV and Radio behavior.

through Sound Recognition

.

THE CHALLENGESwith sound recognition

for passive media tracking

poor recognition

large data transfer

battery drain

Entirely new approach to

Sound Recognition

for Passive Audio Tracking

.

White Label Product

Can be integrated into existing workflows and apps.

Unparalleled Robustness

Identify content from a pants pocket or with background

noise, without false –positives.

Content Independent

Match any content.No need to change or own it.

Smart Monitoring

Detects the right moment to capture sound.

Super Lightweight

500 TV commercials are stored in 1 MB of audio fingerprints and can be preloaded within the app.

Privacy Secure

Audio never leaves the user’s device.

‘Zero Impact’ on Battery

< 1% battery use per hour with continuous fingerprinting.

“ZERO” battery impact by iOS Apple standards.

pprroodduucctt details

KEY FEATURES

Product details

Privacy Secure

• Audio is never stored

• It can only identify AudioFingerprints of media

HOW TO UNLOCKTHE SOUND AROUNDYOU?

poweredQuestionnaire

We observed that you were exposed to

the Coca Cola TV Ad on NBC.

Do you recall seeing this Ad?

YES

NO

Trigger survey questions

Combine with passive data

HOW TO UNLOCKTHE SOUND AROUNDYOU?

Ad recall

Content testing

Ad Exposure VS competitors

Media-to-shopping effect

Cross Media Effect

ALL IN THE RIGHT MOMENT

poweredQuestionnaire

We observed that you were exposed to

the Coca Cola TV Ad on NBC.

How do like this Ad?

…………………………………

Your user acquisition process

Recruit Panel

Sample Screening

Invite panel to download app.Opt-in for audio tracking within app

Connect user demographicsto app users

How to use

our Sound Recognition?

Implement into existing apps with SDK

Use our white-label app to trigger your surveys

2016

mobileopportunity

.

87%of consumers

use other devices while watching TV

$3.60

THE MOMENT IS

NOW…

Devices

World’s most efficient Sound Recognition

Privacy: Opt-in, audio never stored = ongoing acceptance

Industry leaders are trying it now

Come on in…

we have a few pilot

opportunities for

innovative researchers

until May 2016

Bedankt / Thank you

@BeatgridMedia

w w w . b e a t g r i d m e d i a . c o m

PLATINUM SPONSOR

SILVER SPONSOR

VIDEO SPONSOR HOSTING PARTNER

April 5 & 6

Gallup World Headquarters, Washington, DC

Organized by