gamification jan'13

Gamification: Application

Dnyanesh Bodhe

What it is. . .

• It is using game-thinking and game mechanics in non-game

contexts in order to engage users and solve problems 

• Gamification is used in applications and processes to improve user

engagement, ROI, data quality, timeliness, and learning

HOW TO USE ELEMENTS OF GAME DESIGN

Designing a game

XPExperience Points Or just points!

Give levels & powers based on players XP

Progress bar

Generally shows how much the user has progressed; more importantly how much more they need to progress to get to the next level

Level Ups with fancy designations!

Give designated names to level ups which signify moving up a ladder

Achievement "badges"

Give achievement badges related to tasks you want them to perform;usually repeatedly

Challenges between users

Leader boards

Virtual currency

Elements - in all

Points: tracking, feedback

Badges: goals, rewards

Leaderboards: Competition

ApplicationsFor RSC

• Consumer engagement design• Employee training programs

• Teaching and training

• Project management

• Social Networks

• Surveys

• Market Research

• Wellness and other personal activities

B.M.I WarsScoring

• Starting score 0

• Calculate current BMI; say 22 (A)

• Calculate BMI after 1 week; say 22.3 (B)

• Score = (A – B) x 10, hence .3 x 10 = 3 points

– There are no negative points

Levels 1 2 3 4 5 6 7 8 9

Points 10 25 50 100 150 250 500 750 1000

B.M.I Wars

• Scores updated every week

• Leader board updated every week

– Photograph of the leader put up on the leader board

– All other rankings also displayed

B.M.I WarsBadges

Leader Badges

For 1 week

3 weeks

5 weeks

10 weeks, & so on

Diet Badges

Alternate day fruit diet

Subway diet (everyday -

within a week)

Soup diet (everyday -

within a week)

Salad diet (everyday -

within a week)

Consistent Loser

1 week

3 weeks

5 weeks

10 weeks, & so on

Fitness Guru

1 week

3 weeks

5 weeks

10 weeks, & so on