gamification jan'13
DESCRIPTION
TRANSCRIPT
Gamification: Application
Dnyanesh Bodhe
What it is. . .
• It is using game-thinking and game mechanics in non-game
contexts in order to engage users and solve problems
• Gamification is used in applications and processes to improve user
engagement, ROI, data quality, timeliness, and learning
HOW TO USE ELEMENTS OF GAME DESIGN
Designing a game
XPExperience Points Or just points!
Give levels & powers based on players XP
Progress bar
Generally shows how much the user has progressed; more importantly how much more they need to progress to get to the next level
Level Ups with fancy designations!
Give designated names to level ups which signify moving up a ladder
Achievement "badges"
Give achievement badges related to tasks you want them to perform;usually repeatedly
Challenges between users
Leader boards
Virtual currency
Elements - in all
Points: tracking, feedback
Badges: goals, rewards
Leaderboards: Competition
ApplicationsFor RSC
• Consumer engagement design• Employee training programs
• Teaching and training
• Project management
• Social Networks
• Surveys
• Market Research
• Wellness and other personal activities
B.M.I WarsScoring
• Starting score 0
• Calculate current BMI; say 22 (A)
• Calculate BMI after 1 week; say 22.3 (B)
• Score = (A – B) x 10, hence .3 x 10 = 3 points
– There are no negative points
Levels 1 2 3 4 5 6 7 8 9
Points 10 25 50 100 150 250 500 750 1000
B.M.I Wars
• Scores updated every week
• Leader board updated every week
– Photograph of the leader put up on the leader board
– All other rankings also displayed
B.M.I WarsBadges
Leader Badges
For 1 week
3 weeks
5 weeks
10 weeks, & so on
Diet Badges
Alternate day fruit diet
Subway diet (everyday -
within a week)
Soup diet (everyday -
within a week)
Salad diet (everyday -
within a week)
Consistent Loser
1 week
3 weeks
5 weeks
10 weeks, & so on
Fitness Guru
1 week
3 weeks
5 weeks
10 weeks, & so on