general intro

Mr. Ma has extensive experience in environmental, graphic and industrial design and brings a particular expertise in design program development. By evaluating Brand strategies and operational directives he creates design solutions to articulate the client's brand environment. Mr. Ma is skilful in orchestrating multi-discipline projects with strong emphasis on consumer communications and cultural understanding through spatial design, fixtures and signage, has successfully completed brand programs in domestic and international markets. ExperienceGRID2 International Executive Vice President, Principal Hambrecht Terrell International Senior Design Director 郎涛Landor Associates, Hong Kong Director of Retail Design Landor Associates, New York Design Director

Representative Projects Barnes & Noble Borders Cartier Chanel City Shop 城市超市 Duty Free Shoppers HCG 和成卫浴 HOLA 特力屋 EducationParsons School of Design BFA, Environmental Design, Pratt Institute Attended MA, Interior Design

AKKA MA Managing Partner RDI American member

JP Morgan Chase Kenneth Cole New York Paloma Picasso Samsonite UPS Wellcome 惠康 �World Duty Free 123 Supermarkt

GRID2 New York •  Established: 1990, Renamed GRID Partners in 2010 •  Management:

Principal: Akka Ma

•  Founded by design veterans who are passionate about creating brand experiences that wins sales. Ranked as one of the top retail design firms in the U.S., this passion continues today through our customer-centric and results driven approach to retail consulting, graphics and environments. We’ve successfully created and re-invented brands in every category

•  Staff: 8+

•  Services: Full Service Retail Branding Design

GRID Partners Shanghai

•  Established: 2005 •  Management:

Managing Partner: Akka Ma

•  Our team of retail consultants, architects, interior design and graphic design professionals, with unique expertise in creating retail experiences, provide seamless services to the Client team in creating brand environments, from concept to execution.

•  Staff: 25+

•  Services: Full Service Retail Branding Design

uncover

Each brand has a unique personality and characteristics that set it apart from the rest. Our process starts by uncovering this brand DNA for each of our clients.

the DNA of your brand

每个品牌都有自己独特的个性和特征，并藉此在竞争中脱颖而出�成功的设计始于发掘出每个品牌的独特基因

OUR PROCESS

我们的业务 1. Branding 零售策略

2. Graphics 零售视觉

3. Interiors 零售环境

OUR SERVICES

Consulting Graphics Environments

With decades of consulting experience, we help clients break through the challenges of change.

OUR SERVICES

Consulting:

Positioning

Naming

Brand Development Strategy

Brand Architecture

Customer Behavior Video Audit

Consumer Focus Groups

Exit Interviews

Layout and Planning Analysis

Concept Testing

February 2009 15

Consulting Graphics Environments

Images drive what customers feel. We develop complete visual systems that reach into all aspects of the customer's experience.

OUR SERVICES

Graphics:

Corporate and Brand Identity Design

Website Design

Packaging Design

Point of Purchase Design

Catalogs and Brochures

Graphic Guidelines Standards Manuals

Photography Art Direction

巴诺书屋 – 世界第一大实体书店

Inspiring people to buy is what drives us. Over the last fifteen years we have created some of the most profitable shopping environments in retail history.

Consulting Graphics Environments

OUR SERVICES

Environments: Exterior Design Interior Design

Lighting Design Display Design

Signage and Environmental Graphics Virtual Environments

Fixture System Development Rollout Implementation

格立图咨询 33 4/22/16 July 2009 33

Brand environments

灵通型命名提议 Connectivity Concept Names, LinkUS

标识方案 Identity

中文标识 Chinese Identity

41

环境平面设计 In-store Graphic System

鸟瞰示意 Birds eye view

Identity

Menu Cover & Spread

Steak Packaging

Wine Label

Uniform

Chef Kichen Staff Staffs’ Name Tag

The Patio

The Prime Room

The Meating Room

The Prime Room

Thank You www.grid-partners.cn