generating lead$ from $ocial media, mobile and video€¦ · how to use periscope and facebook live...
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Generating Lead$ from $ocial Media, Mobile and Video
What Type of Website Do You Have?
How are your capturing visitors?
Google Analytics
#Hashtags??? What Are They?
hash·tag ˈhaSHtaɡ/ noun plural noun: hashtags (on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
http://blog.hubspot.com/marketing/hashtags-twitter-facebook-instagram
Great information article to learn more about hashtags
9
All
Primary Audience
Useful, interesting, informative content
Looking For
Sharing text, photos, videos and reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
10
Learn about ChatBots Automate your business
Build list to grow audience - When someone interacts with your Facebook Messenger bot, they are automatically added to your Messenger mailing list.
Engage your audience - Messenger bots allow you to engage your audience as if you were right there with them, even though you may be hundreds of miles away from your computer.
Create custom experiences for customers - People like to feel as if they’re talking directly to you and that you are paying close attention to their needs. The messages that viewers receive are based on the answers they provide or selections they choose. This makes the entire experience feel personal.
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Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
14
Adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and curated content
Best For
B2C, nonprofit
Used By
16
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products, how-to, e-books
Best For
B2C
Used By
18
Young Adults
Primary Audience
Photos of People & Products
Looking For
Sharing visual content for products, adding links to website, blog
Best For
B2C
Used By
20
YouTube
Adults and Childrent
Primary Audience
How to and Products
Looking For
Sharing visual content for products, services, Instruction
Best For
B2C, B2B
Used By
In this section we will talk about: The Future of Video How to use Periscope and Facebook LIVE How to prepare your presentation for your
broadcast Strategies you can use to get people to show
up, stay engaged and invite friends to your broadcast
How to generate leads using text marketing and livestreaming to sell your products and/or services
The Future of Video
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
500 million people watch Facebook videos every day. (Tubular Insights)
By 2020, online videos will make up more than
80% of all consumer internet traffic (85% in the US). (Cisco)
How to use Periscope and Facebook LIVE
• Periscope Demographics Ages of 16 and 64 who were surveyed use Periscope. • 29 percent of Periscope URLs are posted by women.
• Top 3 Countries where Periscopes are live from are
U.S.A., Turkey and Brazil.
Periscope
You must download the app to your iOS or Android device to broadcast from your phone using a Twitter Handle Once you download the app – GO LIVE
You can also view Periscope from your computer
Facebook Live
The Facebook Live video view count climbed to 2 billion viewers last year.
In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. The daily watch time for Facebook Live broadcasts quadrupled in a
single year. Facebook Live videos produce 6 times as many interactions as
traditional videos. Facebook Live videos get 10 times more comments than regular
videos. Facebook Live’s search popularity increased by 330% in just one year.
Biz Pages, Personal Profiles, & Group Pages
Equipment Needed for Broadcasting
www.belive.tv
How to prepare your presentation for your
broadcast
Ideas for broadcast topics • Show new products • Show how to use your products • Announce special events • Conduct market research by asking
feedback • Show quick tops • Show your business behind the scenes • Promote coming events • Share speaking engagements
Strategies you can use to get people to show up, stay engaged and invite
friends to your broadcast
• Determine a day/time for your broadcast • Send email to your existing list and announce
the date of your broadcast • Announce or post your broadcast on all of
your social media platforms with the Facebook Link or Periscope Handle
• Create a SERIES/CHALLENGE to build a list and build your viewers
• Send text to list who has signed up for mobile notifications
How to generate leads using text marketing and
livestreaming to sell your products and/or services
• Promote your SMS Keyword in your Periscope Title or Facebook Description
• Build your Mobile and Email List Simultaneously • Mobile Business Card • Text to Win / Mobile Giveaways • Boost Sales with Mobile Coupons • Survey your Live Streaming viewers via their mobile
phone • A Mobile Landing Page can extend your offer from
Periscope or Facebook Live to your bank account • Accept Donations using
SMS Text • Set up a SMS Text Marketing Funnel
So How Do I Generate Leads?
1.Sign up tools on Facebook Business Page 2.Postings on Facebook and Twitter directing
people to your website 3.Using automation tools on Twitter (IFTTT) 4.Via images overlayed with text on
Instagram 5.Using Text (mobile) to capture info via links
Text Marketing Platform has over 15 features including: mobile coupons, text to win, loyalty programs, birthday reminders, realtor module, car sales module and more
Text Jennene to 40691
@geturbizmobile #geturbizmobile www.getabusinessmobileapp.com
Listed below is the Text Marketing Dashboard that can be accessed via the internet from anywhere
@geturbizmobile #geturbizmobile www.getabusinessmobileapp.com
Build your email and mobile database simultaneously • Constant
Contact • iContact • MailChimp • GetResponse • Aweber
@geturbizmobile #geturbizmobile www.getabusinessmobileapp.com
MOBILE COUPONS
Text FOODDEMO
to 40691
Thank you for coming
http://www.jbigginsconsulting.com
202-406-0717
https://www.facebook.com/geturbizmobile
http://www.twitter.com/geturbizmobile
https://www.linkedin.com/in/jbigginsconsulting
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