get facebook for your business

Get FacebookFor Your Business

By Martyn HodgsonGet Facebook

Tuning In To Social MediaYour Personal ProfileFacebook GroupsCreating a Business PageDeveloping a Business PageMonitoring ResultsApplying Facebook to Your Business

Today's Workshop

Tuning In To Social Media

Your BusinessWhat Products / Services Do You Provide?How Do You Promote Your Business?

Who Are Your Target Clients?Where Do They “Hang Out”?

Mixing business and social

The view of a 19 year old making his first steps in business: “I thought being a business was about being social with people so you can get across your products and services to them”

He and many others are the business owners of tomorrow. Times have changed.

Reasons for using FacebookBuilding more followersGet found by people seeking your servicesBuild a community round you / your brand

Direct salesConnect with new customersOffers and discounts

Customer serviceProvide extra value to existing customersEnable Reviews

Profiles, Pages and Groups

Profile – for YOUCornerstone of Facebook. You must have one.People like people through profiles

Page – for a BUSINESSSee it as a second websiteYour business brand or you as a public figure

Group – for a GROUP or ASSOCIATIONWhere a collection of like-minded people meetTap into strong collective passion

Profiles, Pages and Groups

Page Profile Group

Your Business

ABC Ltd

James= Admin

Fans

You

James

Add friends

Friends

Club / Group

Tennis Club

James= Admin

Members

JoinLike

Suggest to friends

Suggest to friends

87

65

43

2

1

Facebook TerminologyFriend – someone who has agreed to your request or requested to connect to your profile.Like a Facebook page – you becoming a fanLike a comment – giving it your “vote”

Share a posting – telling your friends about it

Wall – where all your postings and your friends’ postings go. Every profile, page and group has one.

Gaining Social Media Influence

1. Reciprocation – give and give2. Social proof - peer actions3. Liking builds passion4. Authority – perceived as expert

Rules of Compelling Content

1. Created for a purpose2. Meets the needs of its audience3. Trustworthy4. Engaging5. Allows for interaction6. Speaks the language of your customers7. Finds where your target audience is8. Experiments a little9. Creates “hot triggers”10.Search optimised

Response Levels

Assume 1% comment, 9% like and 90% take no action. Furthermore only 12-20% of your fans will see your status update in their live feed.For every 100 friends:11-18 will read, 1-2 will like & 0.1–0.2 will comment

90:9:1 Social Behaviours Rule

Your Social Media PersonaAdd content in a way that fits your personality.

Sociable and chattyRegular short conversations. Too intense for many. Strong Twitter user. ResearcherSharing good content. Always relevant & of quality. Multiple networks. Thought leaderInnovative ideas. Many others feed off it. Blogs.

5 Mistakes to Avoid

1. Lack of focus, clarity & direction

2. Time Sink

3. Growing too fast

4. Getting bogged down

5. Spam-like activity

Integrate with other media

Add link to your email signature Add Facebook badge to blog Add “Like” button to web pages Import blog feed into Facebook Broadcast to Twitter Connect to your slideshows – Slideshare Connect to your videos – YouTube Add your photos and tag friends

5 Items of Content to Create

Putting aside the technical issues of how to do it,

Decide on the 5 items of content your target audience would like and comment on

Consider the message Chose the channel – text / photo / video / event

Your Personal Profile

Your Homepage

Advert

Newfriends

Events

Filters

Create Your Profile

Quality photo

Your details and photos are very visible

Import contacts

Upload contacts file

Using Facebook Search

Search:Uppermill

Filters

Adding Friends

Existing friends - Import from address bookNew friends - Search by location, name, interest.Employees & former work colleaguesPeers, colleagues & professionalsCustomers – they'll really Like youPotential customers & prospects

Your bookshelf - Invite those you admire.Join groups & Like pages then “friend” the members

How my profile looks to a friend

Encourage Visitors to Friend You

Likes & Interests

Who is in your address book?

Talk to each group differently

Family Work

EducationSocial

Creating Lists

My Lists.All friends are added to a List.All updates are sent to a List

Custom privacy settings

Privacy settings: Things I share

Privacy settings: Things others share

Facebook Groups

Facebook Page vs GroupFeature Page GroupOverview Brand, company or public

figureCommunity with a shared interest

Joining Like & become a Fan Join & become a Member

Contacting fan / member Update to fan's Facebook inbox. Can filter by location & language

Message to all member's Facebook inboxes. No filter

Indexed by Google All page tabs “Info” page onlyAdd-on applications Almost all Basic ones onlyAutofeed updates to Twitter Yes NoPersonalise the address 25+ fans No

Value of a Facebook Group

Tap into the passion of a community with a strong shared interest.

The shared passion translates into trust in other areas – your business.

A valuable tool for the group is creating an event.

Groups can be for social or local interests, alumni or old company colleagues, non-profit or charitable and for networking groups.

Create a Group

Creating an Event

Create the event in the Group (or Page) and it shows on the members profile as a reminder.

Then promote it to your own friends and invite them to join

Groups to Create

Are there any Groups (or pages) you could create and manage in Facebook?They act as a portal to gather new fans for your own business

-Tribes e.g. 4Networking group / page-Social Good e.g. your charity group / page-Local – discussion group for local town

Creating a Business Page

Create a Personal Brand

Engaging photo

Welcome

“Like” button on website

Feed to Twitter

Create a Company Page

Clear logo

Who we are

Contact

Blog feed

Build following from friendsSuggest page to your friends

Favourite pages

Build alliances with other business pages

Promote content

1. Write Blog2. Twitterfeed sends to Facebook page & Twitter3. Facebook Page fans receive it

4. “Share this” with my friends. 5. My friends receive it.

Edit Page

Create an alias

After 25 fans, personalise the address of your Facebook page – good in Google

Upload contacts

Manage admins

Add Applications

Developing a Business Page

10% off – call to action

Welcome page

Sign-up to e-mail

Promotional photo

ExtendedProfile200 x 600

Contests

Shop Tab

Slideshare

Free application

Publish and share photos

Free application

People love Videos

Free application

Blog Feed in

Free application

Facebook Advertising

Filter audience by:Country, cityAge categoryGenderLikes, InterestsPage or Group ConnectionsEducationWorkplaces

Charged on pay per click

Monitoring Results

Facebook AnalyticsAge GroupMale / Female

Country / City

Page Views

Media consumption

Applying Facebook to Your Business

Your Plan to Follow on Facebook

Who Are Your Target Audience?Are They In Facebook And How Will You Make Contact?What Activity To Attract Them?When Will You Do The Activity?

Martyn HodgsonSocial Media Trainer 07971 611420

martyn.hodgson@getabovethefold.co.uk

Be my Facebook friend: MartynJHodgsonLike my Facebook page: MartynHodgson.UK

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Thank you