get local: how location-based social media can drive business

Photo: zhrefch on Flickr

Get Local: How Location-based

Social Media Can Drive Business

Download this presentation at:http://sarahtpage.com/texas-brazos-trail/

Location-based Social Media

=1 part social network

+1 part city guide

+1 part game

Check In

Badges note the Foursquare user’s

“accomplishments” earned from

checking in at various locations.

Claim Your Business

Tell customers you’re on

Foursquare!

Venue Specials

Reward your mayor

Get To Know Your Customers

Read reviews

from previous

customers

Claiming Your Yelp Place

• Step 1: Search for your business– If your business is not listed, click Add a Business

• Step 2: Click “Work here? Unlock this business page”• Step 3: Create a business account using a neutral email

address• Step 4: Phone authentication process• Step 5: Fill out profile information• Great video tutorial in Yelp Support for Business Owners

Source: Fargo-Moorhead CVB

Yelp has check-in

specials too!

Tell customers you’re on Yelp!

Respond to ReviewsShow Customers You Care

• More than 40 million photos are uploaded every day

• 90 million monthly active users

• 8500 likes per second

• 1000 comments per second

Source: Social Fresh

Photo: WindKoh on Flickr

Apply Instagram Filters

From this … … to this!

Use #Hashtags

Involve Your Customers

Sales, Specials, & Discounts!

Using Foodspotting

Spot your own food

Search for food nearby you

Using Foodspotting

• Upload a photo• Name the location• Describe the dish• Share it!

• Create an account• Post photos of your best dishes and daily

specials• “Follow” and reward your spotters or

customers• Correct errors about your restaurant using

“Suggest Place Edits”• Add photos to your website using the

Foodspotting widget• Wait for new tools for restaurant owners from

Foodspotting

But What Can Restaurants Do …?

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Facebook.com/SarahTPageConsulting

@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512-914-8873

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Photo: .Spartography on Flickr