get ready for the first billion dollar online sales...

Get Ready for the First Billion Dollar Online Sales Day.

Presented by:

Seth Gardenswartz VP Business Development SpaBoom.com

Brigette Lemos-Norman Media Manager YG Laboratories

• Reap the benefits of holiday online sales.

• Be a gift solution with hassle-free online Gift Certificates.

• Create a social marketing blitz.

• Fuel promotions with social media for maximum reach.

• Unique Selling Proposition, stand out this holiday.

• Is Your Website Ready?

Key Webinar Takeaways:

• comScore reported $29.1 billion U.S. retail e-commerce spending for Nov-Dec holiday season.

• Online sales up 4 percent vs. a year ago.• Growth surpasses forecasts and first $900

million spending day on record.

Online Sales 2009

Take Advantage2009 season featured distinct periods of

strong spending growth.• Thanksgiving-Black Friday timeframe. • Final shopping week leading up to

Christmas.– Build social marketing campaigns around

simple, last-minute and INSTANT gift solutions.

900 M Online Spending Day

Power of Last Minute

Be a Gift Solutions Expert• Instant gift certificates.

– Instant gift solutions, last minute and easy.– No shipping costs or shipping constraints.

• Create effective retail/online promotions.• Use social media to reach beyond existing

social network.• Help consumers shop where they want.

Gifts Matter• 1/3 of most spa’s revenue is

gift certificates• Selling online can add 25%

to total GC sales (9% increase in total sales)

• 25% come from more than 100 miles away

• 50% of sales within 48 hours of an event

Gift Certificate Holders Become Clients

• 25% percent of first time visits come from gift certificates.

• Special promotions for first time clients.

• Introduces your spa to potential new clients.

• Creates traffic for retail.

Local Search 1.0

Local Search 2.0

Allow Clients to Share

Spread Social Influence Online

• Drive new sales.• Create up-sell

opportunities.• Good social media

promotions.

Effective Online Promotions: Packages

MicroCurrent by Bio-Therapeutics®

30 minutes $50.00+

60 minutes $95-$165

45 minutes $70-$145

Think SyncSpas need continuity across all channels.• Physical Spa Location.• Product packages.• Promotional offers.• Email Marketing.• Social Media • Website

Effective Online Promotions

Specials• Everyone loves a

BOGO! Buy-one-get-one

• Create a VIP program

• % off discounts on products or services

FREE! with Gift

Certificate

Social Marketing Blitz

• In-store advertising.• Events/Promotions.• Product

• Packages/specials

• Social Media.• Email marketing.• Gift Certificates.

Social Media Events Encourage SharingReferral Codes - exclusive specials to readers

o one-time deals, limited offers, request retweets

Effective Email Promotions

Two types of campaigns•Informational/Relational

emails – long term• frequency / type

•Promotional/Transactional emails – short term

• frequency / type

Integrate and Plan

Stand Out This Holiday• Successful spas use websites to

communicate their point of difference. • Why do you stand out?• Website is a place to:

– Engage and connect.– Make lives easier:

• Provide valuable Information.• In-spa promotional offers.• Gift Solution Experts.

Great relationships are built on conversations• Each interaction fits along a social continuum.• Understanding value of connections and

managing relationships fuels social media.• Events/in-spa promotions disseminated via

social media travel to new social networks.• Monetize with social referrals.

Conversations Happening Now…..

About Your Spa and SalonDecide how you want to be part of conversation.

Getting Started with SpaBoom• Basic SpaBoom account

Instant Gift Certificates Online Directory Basic E-mail Marketing

Online Marketing Instant Gift Certificates New or updated website Integrated Social Media, Web and Email

Marketing No contracts setup from $99

Exclusive Offers• SpaBoom -- $200 off new custom website• $50 off Integrated marketing suite• $25 off Instant Gift Certificate Sign Up• Offer valid until August 27, 2010• Use promo code YGLAB• www.spaboom.com/signup• info@spaboom.com • 800.940.0458

To Contact YG Labs

Call 800.999.4569

or emailinfo@yglabs.com

To Contact spaboom

Call 800.940.0458

or email info@spaboom.com

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hand or chat questions to us