getting analytics out of digital
Post on 11-Apr-2017
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Getting Analytics Out of Digital: 10 Tips to Raise the Visibility of Analytics in Your Organization
Amy SampleSr. Director, Digital Analytics, PBS Digital
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#PBSAnywhere
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Digital Analytics & Insights
PBS Digital
Marketing
Content
Stations
ProductSMT
Corporate Marketing Consumer
Insights
Brand
Strategy and Operations
Research
SMC team
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Find your Super Fan
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No one report to rule them all
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Reduce, Reuse, Recycle… Then automate
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Train everyone
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Network with your colleagues
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Become an expert
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Start simple
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Show them the money
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Become a sound bite
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Repeat yourself
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A few parting thoughts
• This takes time
• You can’t do it all at once
• Look for opportunities to practice
• Don’t be afraid
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