getting started with website brought to you by goldencare usa mark randall november, 2009

Getting Started With

www.MyLTCCash.com

Website

Brought to you by GoldenCare USA

Mark Randall

November, 2009

Myltccash agent support tools

• Located at www.ltcagentsalestools.com

• All tools and instructional materials are located here

Your unique website address

• When advertising the site, you have to use a unique addresswww.MyLTCCash.com/YourUoOAgentNumber

• The website sends quote requests and information requests to the email address listed in our database with that agent number

To Do: Call Marketing Support at 800-842-7799Verify they have my correct email address in their database and that

I have been appointed with UoO and have my agent number.

If working with another agency that is contracted with UoO

• Use THEIR agent number in the unique addresswww.MyLTCCash.com/TheirUoOAgentNumber

• Send an email to support@myltccash.com providing:– Their UoO agent number– Their email address and your email address

• Quote requests will be emailed to the agency with a copy to you listing the agency’s UoO number– Makes working with multiple agencies easy

If working with another agency that is not contracted with UoO

• Inform your Regional Director providing:– The agency name– Their email address and your email address– We will email you an agent number for the agency

• Use THEIR agent number in the unique addresswww.MyLTCCash.com/TheirUoOAgentNumber

• Quote requests will be emailed to the agency with a copy to you listing the agency’s UoO number– Makes working with multiple agencies easy

Link from your website• Go to Agent Support Tools site

• Download the icon file and instructions

• Follow instructions to program the icon to include your unique address

• Place the icon onto your website with an explanation

Advertising MyLTCCash site

• Business cards

• Letters

• Handouts

• Office posters

• Agent Support Tools

To Do: Go to www.ltcagentsalestools.com and review Agent Support Tools!

Agent Flyers

Using Agent Flyers

• Awareness of LTC risk itself is fairly high

• Number one reason most people haven’t purchased?– “It’s too expensive”

• Target of agent flyer– LTCi is not expensive– State partnership plans

Personalizing Agent Flyer

Save the file!

Print as needed!

Bank or Agency Poster

Personalizing Poster

• Locate unique address

• Replace with your number

• Print as needed

Client Letters

• Design your own

• For samples, go to Agent Support Tools– Letters to mail to your own clients– Letters to mail when working with an agency

Using GoldenCare’s Direct Mail Service

• Express Press

• Contact info: – Janet Edwards– Express Press– 952-943-8441

• Client list can be emailed – Excel spreadsheet– Discuss other formats with Express Press

Using GoldenCare’s Direct Mail Service

• Express Press requires payment prior to mailing– See Agent Support Tools for mailing costs– If you qualify for GoldenCare subsidy on the

mailing, inform Express Press so they can verify with your Regional Director before payment

Need Help?

Contact Customer Support at

800-842-7799

or

Call your Regional Director

Help Improve MyLTCCash

If you have any ideas or comments, please email:

markr@goldencareusa.com

Getting Started Withwww.MyLTCCash.com

Website

Good Selling!

from

Mark Randall