getting stock gifts... again and again by janet doolin jd

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Janet Doolin, J.D.Janet Doolin, J.D.

Getting Stock Gifts

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AgendaAgenda

Why Ask for Stock GiftsWhy Ask for Stock Gifts Words to Watch ForWords to Watch For Walking Through A Stock GiftWalking Through A Stock Gift Building Your Stock ProgramBuilding Your Stock Program

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Why Ask For Stock GiftsWhy Ask For Stock Gifts

Benefits For Your OrganizationBenefits For Your Organization

Bigger GiftsBigger Gifts Repeat DonorsRepeat Donors Build Prestige Build Prestige Gain EfficiencyGain Efficiency

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Why Ask for Stock GiftsWhy Ask for Stock Gifts

Benefits For DonorsBenefits For Donors

Satisfaction of Giving Larger GiftSatisfaction of Giving Larger Gift ““Triple Play”Triple Play” Avoid Costs Avoid Costs Create Income for Self or Others Create Income for Self or Others

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Who’s Doing This Well?Who’s Doing This Well?

Colleges and UniversitiesColleges and Universities

University of Denver University of Denver University of ColoradoUniversity of Colorado

Total Stock Gifts & DonorsTotal Stock Gifts & Donors

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Who Else?Who Else?

Health and Human Services Health and Human Services OrganizationsOrganizations

National MS SocietyNational MS Society United Way - Denver ColoradoUnited Way - Denver Colorado

Total Stock Gifts & DonorsTotal Stock Gifts & Donors

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What Do Your Donors What Do Your Donors Own?Own?

Stock

Bonds

Cash

Real Estate

Per. Prop.

Stock 36%

Real Estate 24%

Per.Prop.20%

Bonds 11%Cash 9%

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Key PointsKey Points

WhyWhy

WhoWho

WhatWhat

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Words to Watch ForWords to Watch For

SecuritiesSecurities Capital GainsCapital Gains

Appreciated StockAppreciated Stock Depreciated StockDepreciated Stock

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More Words to Watch ForMore Words to Watch For

Marketable StockMarketable Stock Stock ExchangesStock Exchanges

Hard-To-Market StockHard-To-Market Stock Unmarketable Stock Unmarketable Stock

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Walking Through a Stock Walking Through a Stock GiftGift

Current FMVCurrent FMV $10,000$10,000 Original CostOriginal Cost $ 2,000 $ 2,000

GainGain $ 8,000$ 8,000

Income Tax Deduction $10,000Income Tax Deduction $10,000

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Walking Through a Stock Walking Through a Stock GiftGift

What About Capital Gain Tax?What About Capital Gain Tax?

If Donor Sells: If Donor Sells: $1,600 Tax$1,600 Tax

If Donated: If Donated: No Capital Gain TaxNo Capital Gain Tax

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Walking Through a Stock Walking Through a Stock GiftGift

Four Issues Four Issues CConveyonvey VValuealue AAcknowledgecknowledge RRecognizeecognize

CVARCVAR

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CCVARVAR -- CConveying Stockonveying Stock

Different Modes of DeliveryDifferent Modes of Delivery Hand DeliverHand Deliver MailMail ElectronicElectronic

Common PitfallsCommon Pitfalls

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CCVVARAR –– VValuing Stockaluing Stock

Marketable StockMarketable Stock FMVFMV High and LowHigh and Low

Donor’s ResponsibilitiesDonor’s Responsibilities Organization’s ResponsibilitiesOrganization’s Responsibilities

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CVCVAARR –– AAcknowledging cknowledging

Stewardship of GiftStewardship of Gift Creating Stock SpreadsheetCreating Stock Spreadsheet

Receipt the Number of SharesReceipt the Number of Shares Name of StockName of Stock Date of GiftDate of Gift High and Low (Optional)High and Low (Optional)

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CVACVARR –– RRecognizing ecognizing DonorDonor

Your Organization’s PoliciesYour Organization’s Policies Major Gift vs. Planned Gift?Major Gift vs. Planned Gift?

Ongoing Stewardship of DonorOngoing Stewardship of Donor Repeat Stock GiftsRepeat Stock Gifts

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CVARCVAR

CConveyance is Keyonveyance is Key

VValuing Stock Giftsaluing Stock Gifts

AAcknowledging Stock Giftscknowledging Stock Gifts

RRecognizing Stock Donors ecognizing Stock Donors

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Building A SuccessfulBuilding A SuccessfulStock ProgramStock Program

PoliciesPolicies

Internal StepsInternal Steps Brokerage RelationshipBrokerage Relationship Stock SpreadsheetStock Spreadsheet

MarketingMarketing

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Policies and Internal Policies and Internal StepsSteps

Accepting Stock GiftsAccepting Stock Gifts Valuing StockValuing Stock Internal Reporting ProceduresInternal Reporting Procedures

Selling Stock or Holding Stock?Selling Stock or Holding Stock? Pros and ConsPros and Cons

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Marketing StrategiesMarketing Strategies

Broad MarketingBroad Marketing

Targeted MarketingTargeted Marketing

One On One MarketingOne On One Marketing

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Easy Marketing IdeasEasy Marketing Ideas

Stock Gift in a BoxStock Gift in a Box

October Stock LetterOctober Stock Letter

Direct Mail Piggyback Direct Mail Piggyback

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Other Marketing IdeasOther Marketing Ideas

Stock BrochureStock Brochure

Marketing with the SeasonsMarketing with the Seasons

Financial Seminars – Pros and ConsFinancial Seminars – Pros and Cons

WebsitesWebsites

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Wired Seniors ReportWired Seniors Report

Internet Use StudyInternet Use Studywww.pewinterest.orgwww.pewinterest.org

AgeAge Percent OnlinePercent Online 50-5450-54 52%52% 55-5955-59 43%43% 60-6460-64 33%33% 65-6965-69 23%23% 70-7470-74 15%15% 75-8075-80 8% 8%

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Donor ServicesDonor Services

The Key is Service The Key is Service

““Full Service Approach”Full Service Approach”

How Your Staff Can Help…How Your Staff Can Help…

or Hurt Your Programor Hurt Your Program

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Stock Gift Program GoalsStock Gift Program Goals

Consistent Marketing PlanConsistent Marketing Plan KISSKISS Avoid Technical JargonAvoid Technical Jargon

Consistent Donor ServicesConsistent Donor Services

Promote Major Gifts & Planned Gifts Promote Major Gifts & Planned Gifts

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3 Key Points3 Key Points

PoliciesPolicies Board is on BoardBoard is on Board Staff is on BoardStaff is on Board

StrategiesStrategies

Spectacular Service! Spectacular Service!

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RisksRisks

Risks of Not Having a Stock ProgramRisks of Not Having a Stock Program

vs.vs.

Having a Stock ProgramHaving a Stock Program

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Is Your OrganizationIs Your Organization in Neutral? in Neutral?

Neutral is a Dangerous GearNeutral is a Dangerous Gear

Manage New ActivitiesManage New Activities

Evaluate Your Stock ProgramEvaluate Your Stock Program

Elicit Donor FeedbackElicit Donor Feedback

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Your Donors Are #1Your Donors Are #1

Promoting InvolvementPromoting Involvement

Developing Service ApproachDeveloping Service Approach

Building Your ProgramBuilding Your Program

Creating Lifelong Major Gift Donors Creating Lifelong Major Gift Donors

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The Measure of Your LifeThe Measure of Your Life

““The measure of your lifeThe measure of your life

won’t be in what you accumulate,won’t be in what you accumulate,

it will be measured instead it will be measured instead

by what you give away” by what you give away”

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How To Reach MeHow To Reach Me

Janet Doolin, J.D.Janet Doolin, J.D.Doolin Consulting LLCDoolin Consulting LLC919.533.0105919.533.0105www.janetdoolin.comwww.janetdoolin.comjan@janetdoolin.comjan@janetdoolin.com “ “Helping nonprofits & foundations Helping nonprofits & foundations raise more major gifts & planned gifts” raise more major gifts & planned gifts”