getting the most out of facebook

Getting the Most Out of Facebook for Your Library Presente

r:Diana Silveira

Presenter: Diana Silveira

Novare Library Services

Agenda Marketing 101 Understanding Facebook Analytics Tricks & Tips Cool Tools

Marketing 101

Post regularly Pictures Video Pinterest Questions Post local interest Users Interest

Facebook Marketing is not free

Give Users a Reason to Connect

Hints for a Successful Status Add a link – don’t leave the URL in

status Introduce Links Keep statuses Short Use Your voice – its not a formal press

release

Facebook Analytics

Anatomy of Your Reports

http://goo.gl/ybYNK

You Like Me! … People Talking About This Liked your Page Liked, Commented on or shared your

Page Post Answered a question you’ve asked Responded to your event Mentioned Your Page Tagged your Page in a Photo Checked in or recommended Your Place

Note Total Likes and People

Talking About this are public- anyone can see them

How are you reaching people?

Using this data for maximum impact

Ask… What posts were more effective and

WHY Do users respond to a format (video,

pictures, links), Do users respond to a theme Analyze your “likes”

who are they what do they use the library for?

Open Graph "http://graph.facebook.com/[any Facebook

username]

Need a Developer Account - https://developers.facebook.com/

What are your most popular posts?

Photo Album Archive Photos Photos of Children’s Story Times Rare Books Programs Upcoming Events Happy Birthday to others Current News Library/Book related humor Questions

Tips & Tricks

Creating A Social Media Plan

http://goo.gl/WVwLE

Schedule Posts

Facebook Pages

Cool Tools

Alerti http://en.alerti.com Mentions on Facebook and other social

media Mentions on general web

HootSuite

Questions

diana@novarelibrary.comslideshare.net/dee987

delicious.com/dee987/facebook

Diana Silveira

www.learnsurge.comwww.novarelibrary.com