getting the most out of facebook advertising€¦ · why advertise on facebook and what is it good...
TRANSCRIPT
![Page 1: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/1.jpg)
Getting the Most Out of Facebook Advertising
Justin Belleme, Founder
JB Media Group and JB Media Institute
Summer 2016 Marketing Bootcamp
Copyright JB Media Group LLC 2016
![Page 2: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/2.jpg)
Is Facebook Advertising really all that great?
Copyright JB Media Group LLC 2016
● Great, even best investment for many businesses,
especially effective for events
● Most sophisticated targeting platform ever created
for small businesses
● Affordable and relatively easy to use
![Page 3: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/3.jpg)
What are we going to cover today?
Copyright JB Media Group LLC 2016
● Why advertise on Facebook and what is it good for? ● Boosted posts vs native Facebook ads ● Establishing an effective Facebook ad workflow ● Targeting: the real power of Facebook ads ● Pro tips and trends ● Examples and sample campaigns ● Q and A time
![Page 4: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/4.jpg)
What is it good for…
Copyright JB Media Group LLC 2016
● Increasing Facebook exposure ● Grow audience, increase engagement, events
● Driving traffic to a website ● Content marketing, campaign marketing
● Driving specific user actions ● Videos, lead generation, product promotions
● Remarketing ● Local marketing ● People who live or visit(ed) and your area
![Page 5: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/5.jpg)
Boosted Posts vs Facebook Ads
Copyright JB Media Group LLC 2016
![Page 6: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/6.jpg)
Effective Facebook Ad Workflow
Copyright JB Media Group LLC 2016
● Start with a clear goal
● Goals => Strategic planning
● Strategy => Campaign execution
● Don’t forget to track everything:
● Facebook Insights
● Tracking Pixels
● Google Analytics
![Page 7: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/7.jpg)
Targeting = The Real Power of FB Ads
Copyright JB Media Group LLC 2016
Targeting Infographic
![Page 8: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/8.jpg)
Pro Tips
Copyright JB Media Group LLC 2016
Do ● Tracking Pixels ● Carousel ads ● Boost partner posts ● Ad sizes = 1200 x 635 for most ads
Don’t ● Boost content that links to other websites ● Use obvious stock photography in your ads ● Use too much text in your ad graphics ● Use overly wordy text for your post copy
![Page 9: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/9.jpg)
Examples: Bootcamp Marketing
Copyright JB Media Group LLC 2016
Results
● $20
● >2,000 impressions
● 107 clicks
● $0.19 per clicks
![Page 10: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/10.jpg)
Examples: Cruise event promotion
Copyright JB Media Group LLC 2016
Results
● $200
● 44,000 impressions
● 1,100 clicks
● $54,000 in sales
![Page 11: Getting the Most Out of Facebook Advertising€¦ · Why advertise on Facebook and what is it good for? Boosted posts vs native Facebook ads Establishing an effective Facebook ad](https://reader033.vdocuments.net/reader033/viewer/2022060318/5f0c96117e708231d43623e4/html5/thumbnails/11.jpg)
Thank you!
Justin Belleme [email protected]
Agency - JBMediaGroupLLC.com
Online Training – JBMediaInstitute.com
Copyright JB Media Group LLC 2016