Brand Spanking New! Facebook is constantly changing, reinventing itself Particularly in ways to monetize by encouraging businesss to advertise Always adding new and easier ways to advertise on the Facebook platform There are incredibly advanced options as well for the more technically savvy (or the ones willing to pay for the technically savvy) Revealed for the first timeFacebooks new Call to Action Button Now you need to call attention to it Make a post, Make sure to check out my video, by clicking watch video above. I say go a step further and draw anyone who views your pages eyes right to it Create a new banner in Power Point that draws the attention Use a very plain light colored back ground (will make everything on it stand out) Put a nice big Spot Light on your new button Heres how I did it Go to the page and jing the view so you know where everything lines up Open a new Power Point blank presentation and resize to 8.75 inches wide by 3.25 inches high Set a background (something very plain and soft) Add in your Page Title and brand promise (include your NMLS#) Open your Jing image of your page and determine where your Call to Action button is Mark the spot so you know precisely where it is Highlight the Call to Action Button area (use shapes or bright colors here, the effect if fantastic) Save your Power Point cover image as a PNG file. Go to your business page and change the cover image Select the new image you created with power point (FB will accept a PNG file) Save your changes If it does not fit, move your highlighter and resave a new PNG. Repeat the change image process and check. You want it just behind the call to action button By catching a viewers eye you will increase the actions Try different calls to action to see which ones work best for you Book Now or Sign Up if you are doing presentations or promoting educational webinars for your targets Contact Us if you have a more consumer directed page Run Promote Your Page Ads to increase how many people see it Focus on the Target (who will benefit) By request we are going to talk about how to use the Power Editor portion of Facebook Ads manager It can be a bit technical, but also very powerful