getting the word out: how to implement your online branding strategy

Getting the Word Out

How to Implement Your Online Branding Strategy

Matt Sullivandirector of trainingroundpeg inc.matt@roundpeg.commattrsullivan714 960-6840

• Twitter• LinkedIn– company profile– groups

• Facebook• Blog– wordpress.org

Social Media Accounts

• Twitter• LinkedIn– company profile– groups

• Facebook• Blog– wordpress.org

Social Media Accounts

• Twitter• LinkedIn– company profile– groups

• Facebook• Blog– wordpress.org

Social Media Accounts

Facebook

Age of US Facebook Users as of 9/23/2010

25-34 22.6%35-44 15.645-54 11.355-64 6.5Total: 65%

Twitter/FacebookAwareness

Twitter/Facebook Usage

• Easy way to drive traffic to more robust content

• RT’s are an easy way to pass along links and short info

• RT’s from others tend to result in more followers for you

Why Twitter?

• Audience determines appropriate level of personal sharing

Twitter: Strategy

• @mattrsullivantwitter.com/mattrsullivan

• @roundpeginctwitter.com/roundpeginc

Twitter

Personal vs. Brand

• Tweet, RT, schedule RT’s– Hootsuite.com– Tweetdeck.com– socialoomph.com

• Read & post to multiple SM accounts– Twitter– Facebook– LinkedIn

Use an Aggregator

• Follow those that follow peers• Use services to find peers/clients– http://www.blastfollow.com/

• ID spammers/unfollowers– friendorfollow.com– tweepi.com– tweetchat.com

New contacts/clean house

• Perception of professionalism• Groups!

Why LinkedIn?

• Be selective about your personal network• Create good landing page for company and

personal space• Update via Aggregator• Display tweets and blog content on LinkedIn

pages

LinkedIn: Strategy

• Personal Profile– www.linkedin.com/in/mattrsullivan

• roundpeg inc. Profile– www.linkedin.com/companies/36582

LinkedIn Accounts

• Promote blog entries, events, newsworthy bits to LinkedIn Groups

• Comment within Group conversations

Participate in Groups

• Because 138,660,280 Americans might be wrong, but I’m not going to be the one to tell them!

Why Facebook?

• It is ranked the number 2 site in the US• The largest group by size and percentage is Females 18-25• The largest age group including males and females is the 18-34 year olds at

42%• Smallest is 55-65 year olds (but the latest research shows that it is the fastest

growing group)• The 13-17 year olds are the second smallest group but keep in mind that still

represents nearly 6 million females in its mix and 4.6 million males• Facebook is the number 3 site visited by the those 65+ (Source: Nielsen Blog,

2010 Media Industry Fact Sheet)• Average Age on Facebook is 38• 61% of Facebooks users are aged 35 or older• 30% earn $60 – 100k and 32% earn over $100,000

Facebook Stats

• www.facebook.com/mattrsullivan• www.facebook.com/roundpeginc

Facebook

• Create Fan Pages for business– Show twitter feed– Show blog entries– Consider FBML to add interactivity

• Create Like button on blog– Simple Facebook Like (Wordpress.org)

• FBSS 2010– www.socialmediaexaminer.com/fbsummit10

Facebook: Strategy

• blogs.roundpeg.com• Serves as the collection point for varied

content– Webinar registration/viewing– Small-scale consulting – Tech tips– Newsletter articles

Blog

– TwitterTools• Shows twitter feed• Allows autotweet of new content

– Tweetmeme• Allows RT from blog post

– Google sitemaps– SexyBookmarks• Creates slick SM sharing links on each page

– Yet Another Related Posts• Generates lists based on category and keywords

Blog: Strategy

• Be relevant• Use social media to establish cred– Share tips– Announce successes– Discuss/solve problems

• Be generous– Share success of others– Recirculate/”Like” good content– Comment on others’ blogs– Link share when appropriate

Universal Tips