getting your peer-to-peer fundraisers to actually fundraise #13ntcp2p

Getting Your Peer-to-Peer

Fundraisers to Actually Fundraise

#13ntcp2p

Maria DiestroMolly HeinslerMark Becker

Agenda

• Case Study:

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 2Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 3Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 4Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 5Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Blog-

Facebook -

Slide 6Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 7Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 8Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Registration asks

Slide 9Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 10Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 11Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

FundraisingTools -

Slide 12Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

FundraisingTools -

Slide 13Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Connecting online campaign

with mission-

Slide 14Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Agenda

• Case Study

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 15Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 16

What type of data is available?• Answer depends on the tool used• Hopefully, the following is available at a minimum:

• Name, email, address• Registration date• Funds raised• Number of donations / donors• Date of birth• Gender• “How did you hear….” • Team membership• Emails sent from fundraising tool• Personal page customization

Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 17

Available Tools

Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

1. Blackbaud’s (Convio) TeamRaiser – www.convio.com

2. Global Cloud’s DonorDrive – www.globalcloud.com

3. Blackbaud’s (Kintera) FAF – www.kintera.com

4. Artez’s Major Event Module – www.artez.com

5. Active.com, Fundly, crowdrise,….

Hands on - Fun with Excel

Slide 18Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Agenda

• Case Study

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 19Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Documenting Trends: Do You Know…

• How many participants raise exactly $0.00 • Gender and Age of participants• # of donors per participant

Slide 20Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Do You Know…

• Amount raised based on registration date

Slide 21Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Do You Know…

• Participant goal to actual

Slide 22Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Do You Know…

• Online vs. Offline funds

Slide 23Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Start Registration Earlier

• The earlier participants register, the more time you have to communicate to them

Slide 24Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Agenda

• Case Study

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 25Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Topic / Objective Delivery Method Frequency / timing

Targeted Audience

Content

Event announcement

email, direct mail, social

media

At site launch

all constituents

Event info and $x off discount code that expires in 30 days

Registration thank you

email Instant Auto-responder

Each registrant

confirmation

Updates email Monthly All participants

Mission based story (50 words or less with link to site page with full story).Spotlight on a participant (how they are raising funds / team captain, etc)

Social Media daily / as available

followers inspirational stories, milestones, reminders, etc.

Pre-event info email, social media

1 week prior to event

All participants

Event logistics, etc

Post event followup and

survey

email, social media

1 -2 weeks after event

All participants

Thank you and survey link

Creating a Communications Calendar

Slide 26Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Topic / Objective Delivery Method Frequency / timing

Targeted Audience

Content

Event announcement

email, direct mail, social media

At site launch all constituents

Event info and $x off discount code that expires in 30 days

Registration thank you

email Instant Auto-responder

Each registrant

confirmation

Updates email Monthly All participants

Mission based story (50 words or less with link to site page with full story).Spotlight on a participant (how they are raising funds / team captain, etc)

Social Media daily / as available

followers inspirational stories, milestones, reminders, etc.

Pre-event info email, social media

1 week prior to event

All participants

Event logistics, etc

Post event followup and

survey

email, social media

1 -2 weeks after event

All participants

Thank you and survey link

Finding that Frequency sweet spot

• How many emails are too many?• Can you post to social media daily?• What about direct mail?

Slide 27Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Get to Know Your Free Agents

Start with the top 10 outside voices Give them credit Share their posts Meet with them Keep them engaged

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Social Media = more than facebook

Slide 29Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

3 ways to use Instagram for P2P

1. Create a hashtag for your peer to peer event.                 - Include hashtag in email communications with participants.                  - Encourage participants/teams to take photos and use hashtag during event.              

2. Get your message out via 3 platforms with Instagram App. (Create a unique message for your twitter and facebook post)  3. Hold a photo contest and have participants use a hashtag to enter 

Slide 30Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Hands on – Communications Calendar

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Do or Do not. There is no Try” - Yoda

Slide 32Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Evaluate This Session!Enter for a chance to win an NTEN engraved mini iPad! 

Or, search by session title at www.nten.org/ntc/eval

Appendix / Additional Resources

Slide 34Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

• http://www.npengage.com/event-fundraising/p2p-benchmark/ • http://www.nonprofitmarketingblog.com/site/message_isnt_working_heres_a_three_point_diagnosis• http://www.nonprofitmarketingblog.com/site/how_to_research_your_audience_if_you_have_no_budget_for_consultants• http://allthingsd.com/20130210/study-online-media-pays-off-for-consumers-more-than-offline/?mkt_tok=3RkMMJWWfF9wsRoluKnMde%2FhmjTEU5z17OkqX6%2BwlMI%2F0ER3fOvrPUfGjI4CTsVjPK%2BNFAAgAZVnyRQFHemSZYE%3D

• http://www.connectednonprofit.com/endurance-fundraising-in-140-characters-or-less

• Social Media• http://andrewmacarthy.com/how-to-re-purpose-content-for-maximum-social-media-impact-infographic/• https://www.blackbaud.com/social-influencer#infographic  • http://www.npengage.com/event-fundraising/the-real-roi-fundraising-with-social-media/• http://www.pcmag.com/article2/0,2817,2415497,00.asp • http://blog.fundly.com/2013/02/26/i-have-like-and-share-buttons-im-social-right-wrong/ • http://www.npengage.com/fundraising-integrated-marketing/raise-money-with-social-media-start-with-social-data• http://bigthoughts4u.blogspot.com/2013/03/bigs-blog-trend-no-4-social-media.html

• Email• http://www.vocus.com/blog/10-email-features-you-should-be-ab-testing/• http://www.npengage.com/video/the-science-email/

• Multi-channel Communications• http://www.z2systems.com/neoncrm/blog/creating-multi-channel-fundraising-campaign?goback=%2Egde_1053_member_216802632 • http://www.nten.org/events/webinar/2013/02/26/word-of-mouth-movements-how-to-integrate-online-media-with-offline-engagement