giy! indoor agriculture systems
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GIY! Indoor Agriculture Systems
“Made for China” Business Competition
2011/12/03
GROW IT YOURSELF!
GIY! 2011@BERKELEY
Zhou Lin linzhou@berkeley.edu
GIY! 2011@BERKELEY
GIY! 2011@BERKELEY
94.5%
67.9%
50.9%
agrees there is food safety issue
doesn’t have “sense of safety”
considers the problem severe
2010-2011 CONSUMER REPORT ON FOOD SAFETY
GIY! 2011@BERKELEY
GIY! 2011@BERKELEY
General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China (AQSIQ)
• Food inspection pass rate (as of 2011/11/12)
> 90%
GROW IT YOURSELF!
GIY! 2011@BERKELEY
• Full control of the food quality
• Easy access
• Green and low carbon
• Hydroponic growing environment
• Automated control system
• Optimized temperature, pH,
lighting, etc.
SYSTEM + SERVICE
GIY! 2011@BERKELEY
• Fully integrated, ready-to-use system
• For residential user: pre-configured size and capacity
• For food producer: customized solution
• Service and support provided:
– Nutrition facts
– Seeds supply
– Healthy balance
– Growth profile match
– Upgrade
GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson
GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson
GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson
GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson
MARKET
GIY! 2011@BERKELEY
• Home owners, apartment units
• Integrating opportunity with real estate developer, building contractor, etc.
GIY! 2011@BERKELEY
It’s a billion dollar business!
• 54.7% - buy organic food sometimes
• 16.2% - buy organic food often
GIY! 2011@BERKELEY
YI XIAN AGRICULTURE GROUP
GIY! 2011@BERKELEY
GETTING STARTED…
GIY! 2011@BERKELEY
• System components design
• System overall design
• Prototype ($20,000)
– Sensor network
– Control system
– Heater, pH control, lighting, etc.
• Starting growing vegetables and experiment different recipes!
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