glenn stress director of digital americas starwood hotels ... · glenn stress director of digital...
Post on 01-Oct-2020
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Glenn Stress
Director of Digital – Americas
Starwood Hotels and Resorts
Hurricane Sandy and the rise of
the “power vampire”.
Mobile and social media create a
sense of immediacy
Technology is changing the way
people search and book travel
Mobile and social are
changing the way we
connect with our
guests, creating a
24/7 relationship in-
and out-of-stay
GREAT SERVICE, LANDMARK FACILITY WITH UP TO DATE TECHNOLOGY
THE GREETING WAS ROYAL, AND EVERYTHING WAS JUST GORGEOUS. WE HAD A GREAT TIME!
THE BUTLER SERVICE IS A NICE TOUCH WITHOUT BEING INTRUSIVE.
Digital “word of mouth” –
Ratings and reviews
Digital “word of mouth” –
Guest Galleries/Instagram
Digital “word of mouth” –
SPG Social Traveler
Bazaarvoice Impact Award Video
http://www.bazaarvoice.com/live/summit/a
bout/awards/impact-award.html
Digital and loyalty
Driving industry firsts
Hotels invest in technology to
meet guests growing demands
Room key, meet smart phone
Thank you
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